Marketing MIX
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01Reputation management (SERM/ORM)

Reputationmanagementagency.

When someone searches your company or your name, the first page decides whether they call. We audit what Google, review sites and AI assistants show, remove what breaks platform rules or the law with the lawyers of our group, answer what stays, collect reviews from real clients and build pages that tell your side.

Request a reputation auditCan a negative review be removed? →
Printed search result pages sorted into three piles with red, yellow and blue tabs next to a laptop, a colleague's hand pointing at one pile
The audit on paper: every result on page one gets a verdict — remove, answer, outrank or keep.

Related work

02How we work

Seven stages, one team

  1. 01

    Audit of search and review platforms

    We collect the first two pages of Google and Bing for your brand, your name and your service with the city, plus Google Business Profile, Facebook, Yelp, HomeStars, Trustpilot, industry directories and forums. Every result and every review gets a tag.

    You get

    A map of your reputation: what people see, where it comes from and what each item needs.

    Your partA list of brand names, people and addresses to check

  2. 02

    Legal review: what can be removed

    With the lawyers of INNOVA Consulting Group, our parent group, we check each negative item against the platform's content policy and against the law: fake and conflict-of-interest reviews, personal data, defamation, outdated or false facts.

    You get

    A list of items with grounds for removal, and a list of items that stay and need a reply or outweighing.

    Your partFacts about each disputed case

  3. 03

    Removal requests and replies

    The team files removal requests through your business accounts, prepares letters to publishers and authors with the lawyers, and writes calm public replies to the reviews that stay. Replies follow your industry's privacy rules.

    You get

    Requests filed and tracked, every negative review answered in your voice.

    Your partAccess to profiles, sign-off on replies

  4. 04

    Reviews from real clients

    A review request on the day the job is done: a short link by text, email or QR code, a script for your staff, a reminder for those who forgot. Every client gets the same request, satisfied or not, as platform rules require.

    You get

    A steady stream of fresh reviews on Google and the platforms your clients use.

    Your partSend the link after each job

  5. 05

    Outranking negatives with content and profiles

    Pages people want to read about you: an about page with facts, expert articles, case studies, interviews, complete profiles on directories and social networks. Each one is built to rank for your name and to push old negatives off page one.

    You get

    Page one for your name filled with sources you control or trust.

  6. 06

    Your reputation in AI answers

    ChatGPT, Gemini, Perplexity and Google AI Overviews build their answer about you from reviews, profiles and pages they can read. We check what they say, correct the facts at the source and add structured data and llms.txt to your site.

    You get

    AI assistants describe your company from current, correct facts.

  7. 07

    Monitoring and monthly report

    Alerts on new reviews and mentions, a monthly snapshot of page one and of AI answers for the same queries, a reply queue and the next month's plan.

    You get

    A monthly report: what changed, what is in progress, what comes next.

From a search for your name to a page one you can show

Your part

Search for your name
  1. 01Audit
  2. 02Legal review
  3. 03Requests and replies
  4. 04Real reviews
  5. 05Content and profiles
  6. 06AI answers
  7. 07Monitoring
Page one and AI answers
The working flow: each stage hands its result to the next; a dot marks the stages that need your input.
03What changes on page one

Your own sources rise. Rule-breaking reviews go. Honest criticism gets an answer.

A typical first page before and after the work. The order is illustrative; the timing depends on how strong the negative sources are. First changes usually show in 2–3 months, a stable picture in 4–6.

your company reviews
  1. Your website — services, prices, contacts#1
  2. Forum thread: an anonymous complaint from 2021#2
  3. 1★ review from a person who was never a client#3
  4. Local news item about an old dispute#4
  5. Directory listing with an old phone number#5
  6. Google Business Profile with replies to every review#6
  7. Interview with the founder in an industry magazine#7
  8. Industry directory profile with verified reviews#8

Visual concept · not a live capture

04What can be removed

Three outcomes for a negative item

  1. 01

    Removed under platform rules

    Google and review sites take down content that breaks their own policies once the request shows which rule it breaks.

    • Reviews from people who were never clients
    • Competitors and ex-employees posing as clients
    • Spam, off-topic text, insults
    • Personal data and threats

  2. 02

    Removed or delisted under the law

    When a platform policy does not cover it, the law can: a letter from lawyers, a request under privacy law, a court order.

    • False statements of fact that harm the business
    • Disclosure of private or medical data
    • Outdated personal data (EU delisting rules)
    • Content that breaches a court decision

  3. 03

    Answered and outweighed

    An honest negative review is the client's right. It stays, gets a calm public answer and sinks under fresh reviews from real clients.

    • Honest 1–3★ reviews
    • Complaints about price or waiting time
    • Old news items that are accurate
    • Critical forum threads
How removal works, in detail →
05Who it is for

Four typical situations

06Related work

Projects where reviews and search mattered

None of these was a reputation-management contract. They are published projects where Google profiles, reviews and search results were part of the work.

For Ukraine, the same service runs on our sister site: mmix.ua — SERM and reputation management →

07Questions

  • What is reputation management (SERM, ORM)?

    Online reputation management is the work of shaping what people find when they search a company or a person: search results, review platforms, social profiles and, now, AI answers. SERM (search engine reputation management) is the search part of it. Marketing MIX runs it as one process: audit, legal review of what can be removed, replies, reviews from real clients, content that outranks negatives, and monitoring.

  • Can you remove any negative review?

    Only reviews that break the platform's rules or the law can be removed: fake reviews, reviews from competitors or ex-employees, personal data, defamation. An honest negative review stays. For those we write a calm public answer and collect fresh reviews from real clients, so the rating and the first impression reflect your actual work.

  • How long does reputation management take?

    First changes usually show in 2–3 months, a stable picture in 4–6. Removal requests can be resolved in days or take months when lawyers and courts are involved. Outranking a strong news site or forum takes longer than outranking a weak directory page.

  • How much does reputation management cost?

    We quote after the audit, because the cost depends on the number of negative sources, the legal work and the content needed. You can start with a 30-minute strategy session for €100 to go through your search results and decide on the first steps.

  • Do you post fake positive reviews?

    No. Fake reviews break Google's rules and consumer-protection law in Canada, the US and the EU, and platforms remove them and can restrict the profile that collected them. We collect reviews from real clients only, and every client gets the same request.

  • What about ChatGPT and other AI assistants?

    AI assistants answer questions about your company from reviews, profiles and pages they can read. We check what ChatGPT, Gemini, Perplexity and Google AI Overviews say about you, correct the facts at their sources and give your site the structured data and llms.txt those systems use.

  • Who does the legal work?

    The legal review runs with the lawyers of INNOVA Consulting Group, the business group Marketing MIX belongs to. They assess the grounds for removal and prepare letters. When a matter needs a court or a lawyer licensed in your jurisdiction, the review says so and the file is ready for them.

  • Do you work with individuals as well as companies?

    Yes. Business owners, executives, doctors, lawyers and public experts have their own page: the work is the same, with more weight on personal profiles, publications and privacy requests.

Show us what people find

A two-minute brief: your company or name, the city, links to the reviews or results that worry you. We reply with what can be removed, what needs an answer and a plan for page one.

Request a reputation auditStrategy session, 30 minutes — €100 →