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05SEO · Month by month

SEO MONTH BY MONTH.

The first one to three months set up the base: research, fixes, new pages. After that the work runs in a monthly cycle, with a plan at the start of each month and a report at the end. This is the plan we send before the work starts.

  1. Research and baseline
  2. Fixes and key pages
  3. New pages and first links
  4. Every month after
01The start

THE FIRST THREE MONTHS.

Each month ends with a result you can open and check. Technical fixes come before new texts, and texts come before links: a link to a page full of errors brings little.

Month 1

Research and baseline

We learn the business and record the starting point, so every later report has real numbers to compare against.

  • Short questionnaire: services, the areas you serve, which jobs pay best, who your customers are
  • Access to Search Console, Analytics and the Google Business Profile; call and form tracking where it is missing
  • Baseline: positions, impressions, clicks and enquiries before we change anything
  • Keyword research: what people in your market type, grouped by service
  • Competitors: who holds the top results and the map in your area, and why
  • Technical audit: indexing, speed on phones, errors, duplicate pages, markup
What you get

An audit with a priority list, a keyword map (which page targets which searches) and the plan for months 2 and 3.

Month 2

Fixes and key pages

We put the existing site in order and rewrite the pages that should bring customers.

  • Technical fixes from the audit, by us or together with your developer
  • Titles, descriptions and headings for the key pages
  • Service pages rewritten for the keyword map; you approve each text before it goes live
  • Internal links between related services
  • Structured data for the business, the services and the FAQ
  • Google Business Profile: categories, services, description, photos
What you get

Key pages rewritten and live, and a change log with the date of every edit.

Month 3

New pages and first links

We add what the site is missing and start building its reputation outside the site.

  • Missing pages: a separate page for each service and for each city or region you work in
  • First articles that answer the questions customers search for
  • Directories and business profiles, part of the work with no extra fee
  • First local placements from the list you approved
  • First report: the numbers against the baseline from month 1
What you get

A report comparing the numbers with the start, plus the content plan and the link list for the next months.

The length of the start depends on the audit. A small site with clean code can move to the monthly cycle after the second month. A site with many errors or missing service pages needs all three.

02Every month

EVERY MONTH AFTER THE START.

From month four the work repeats in one rhythm. The plan for the month comes from the previous report: we strengthen what grows and change what stands still.

  1. Week 1

    Report for the past month and the plan for this one. You approve the plan.

  2. Weeks 2–3

    Texts, pages, fixes and placements from the plan.

  3. Week 4

    Check: indexing of new pages, positions, Search Console data.

  4. End of month

    The report goes to you, and the cycle starts again.

Content

We rewrite and expand pages that are close to the first page of Google, write new articles on customer questions and add pages for new services or areas.

In the report

Every new or changed page with its address.

Links and mentions

New directories and profiles, plus 2–3 local placements a month from the approved list.

In the report

Each link: site, address, date, and the price if the placement was paid.

Local search

Updates to the Google Business Profile: services, photos, posts. We help you ask customers for reviews.

In the report

Calls, direction requests and profile views.

Technical health

A monthly check in Search Console: indexing errors, broken pages, speed. Problems get fixed in the same month.

In the report

What we found and what is already fixed.

Keywords

We track positions, add new searches that appear in Search Console and drop the ones that bring nothing.

In the report

Positions against last month and against the start.

What the monthly report contains

  • Work done, with links to every page and placement
  • Search Console: clicks and impressions, last month and the start
  • Positions for the keyword map
  • Calls and form enquiries from search, where tracking is set up
  • Link budget spent, line by line
  • The plan for next month and what is waiting on your side
03Link budget

THE LINK BUDGET IS SEPARATE.

Links from other sites are paid separately from our work, directly to the sites that publish them. You see the real price of every placement.

Included

Directories and profiles

City and industry directories, map services, business profiles. We add them as part of the monthly work, with no fee from you.

2–3 a month

Local placements

Local news and city sites, associations, partner sites in your field. You pay the site directly.

Agreed first

The amount

The budget depends on your niche and on what competitors already have. We agree on it with you before any payment.

  1. 01We pick sites and ask each one for its price.
  2. 02You get the list: site, price, why it fits. Remove anything you do not like.
  3. 03You pay the approved sites directly.
  4. 04Each published link goes into the monthly report with its address.
04From you

WHAT WE NEED FROM YOU.

The accounts stay in your name; you give us access. With access on day one, the start keeps to the plan. Late access or slow approvals move the whole schedule.

  • 01

    Access to the website

    Admin access to the site or hosting, or the contact of your developer.

  • 02

    Google Business Profile

    Manager access to your profile. Ownership stays with you.

  • 03

    Google Search Console

    Full user access. Google Analytics too, if you have it; if not, we set it up.

  • 04

    One person who approves

    Someone who reads the texts and answers within a few working days.

  • 05

    Material about your work

    Photos of real jobs, licences, certificates, customer reviews. Pages built on them rank and sell better.

05Questions

QUESTIONS ABOUT THE PLAN.

When will I see results?
In the first weeks Search Console shows fixed errors and new pages in the index. Growth in clicks and calls usually comes in months 3–6; competitive searches take longer. In its video on hiring an SEO, Google names four months to a year for improvements to be made and start paying off.Google: How to hire an SEO (video) ↗
Can the start be shorter than three months?
Yes. If the audit finds few errors and the site already has pages for every service, the monthly cycle starts after the second month. We tell you this when we send the audit.
What does the monthly report show?
Work done with links, Search Console clicks and impressions, positions, calls and form enquiries where tracking is set up, link budget spent and the plan for next month.
Why is the link budget separate from the fee?
The amount depends on the niche and the competition, and it goes to other sites. You pay them directly, see each price and approve the list before any payment. Directories and business profiles are part of our work.
Can you guarantee first place in Google?
Google itself warns that nobody can guarantee a #1 ranking. We commit to the work in the monthly plan, a log of every change and a report you can check.Google Search Central: Do you need an SEO? ↗
Related
06Start

SEND US YOUR SITE.

Tell us the address and the goal. We reply with the next step and, for SEO, with the plan for your first month.

Describe the outcome you want. We reply with the scope we would work to.

Or email info@mmix.biz

Marketing MIX · 208 Booth Street, Ottawa · founded by Maksym Stepanenko in Kyiv, 2014. A person reads every request.

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