The brief
Barrister is a legal company in Kyiv whose site dates its work back to 2012. It serves businesses: registering LLCs and sole proprietors, providing legal addresses in Kyiv, accounting, tax disputes, licences, company liquidation and registration changes.
The case covers SEO promotion of the service “Legal address in Kyiv”.
What we did
Express review of the site and the service
Google indexation, domain history, titles and descriptions, the sitemap and robots.txt.
Semantic core
The priority queries supplied by the client were the starting point, expanded by parsing Google search results. Queries that fit the promoted landing page were selected, and its metadata was corrected where needed. Additional queries were grouped into recommendations for new landing pages and informational articles, then agreed with the client.
Content
The service page content was reviewed, LSI phrases were selected and a brief was prepared for the copywriter. The work covered the approved reworked text, informational and blog articles, internal linking and indexation.
Positions and links
Positions for the priority queries were tracked, with corrections along the way. Off-page work: analysis of competitor domains and anchor lists, a link-building strategy for the landing page, an anchor list, content for donor sites, outreach and placement.
The team was an SEO specialist, a junior SEO specialist and an internet marketing assistant / content manager.
The screenshot in this case shows the Barrister site as it looked in 2020. The company's site has changed since then.
Client testimonial
I am grateful to MMIX for productive work promoting our legal services. The result of our cooperation has been a steady flow of clients through the website. All the service keywords were agreed and are being successfully promoted, many phrases are in the top 3, following the strategy. The work continues. I recommend the company.
— Marina
Related
For search promotion: SEO promotion and technical SEO services. For law-firm websites: Law firm website development, bar-rules aware.
Project lead: Marketing MIX. Client: Barrister. Year: 2020.