SMM promotion is the work of running social accounts against one business number, with the content, the paid amplification and the community replies all pointed at it. Every engagement here opens with one sentence — we will know this is working when X — where X is leads, qualified meetings, average order value, return-customer rate or store visits, and that same sentence fixes the moment a campaign gets called off and something else gets tried. We run it from Ottawa across Canada, Ukraine, Germany and France, on the platforms where the audience already is.

Why most SMM contracts fail

You pay a monthly fee. Posts go out. Followers tick up by a few hundred per month. Six months in, nobody can point to a single deal that closed because of it. We've seen this cycle at scale because we audit other agencies' SMM accounts as part of our discovery work.

The failure is almost always the same: there was no measured business goal at the start, so there's no way to declare a campaign over and try something else. Activity becomes the deliverable.

How we do it differently

Every engagement starts with a single sentence: "We will know this is working when X." X is always something a CFO would recognize — leads, qualified meetings, average order value, return-customer rate, store foot traffic. Posts are the means; that sentence is the deliverable.

What we cover

Strategy

Audience map, competitor benchmark, platform priorities, content pillars, posting cadence, and the success metric.

Content production

Copy, design, short-form video, produced native to each platform it runs on.

Paid amplification

Boosted posts, dark social ads, retargeting. We treat organic and paid as one system with one budget line.

Community management

We reply. Within business hours, in the brand voice, with templates we agreed on but tuned to the actual conversation.

Influencer partnerships

Micro and mid-tier, in-market. We negotiate, brief, measure, and renew or replace based on outcomes.

Reporting

A weekly post-mortem on what worked and what didn't. A monthly executive summary tied to your business goal. No vanity graphs.

Platforms we know inside-out

  • Instagram — for B2C lifestyle, e-commerce, beauty, hospitality, real estate.
  • LinkedIn — for B2B SaaS, professional services, recruiting, and thought leadership.
  • TikTok — for younger B2C audiences and discovery-driven products. We also run paid TikTok separately under TikTok ads agency in Ottawa: setup, Spark Ads, Events API.
  • YouTube — long-form authority and shorts. Subscribed audiences compound.
  • Facebook — still the highest-converting paid channel for many local businesses. Lower priority for organic.
  • Telegram — high-trust regional plays in Eastern Europe and the diaspora.

Pricing

Start with a 30-minute marketing strategy session for €100: we look at your situation and agree on the next step. Everything after that is quoted for your scope. How it works: Pricing.

For moving companies, see the full playbook: Moving company & home services marketing: SEO, Google LSA, Meta ads. If you run social in-house on a small team, the step-by-step version is in Social media marketing for small business.