The brief
At the time of the project, Dental Clinic was a young dental clinic in Kyiv that had already earned a reputation for professionalism and high standards of service. Its director and head physician was Grishko Andrey.
People choosing a dentist weigh how close the clinic is, whether they trust the doctors, and how easy it is to book a visit. A clinic website has to answer those three questions within seconds. The task for Marketing MIX was an ergonomic and functional website with a modern design, sound usability and a well-chosen colour palette.
The work dates from around 2015: the design mock-up shows a booking calendar set to August 2015.
What we did
Marketing MIX designed and developed the clinic's website. The project team was a designer, a front-end developer, a junior PHP developer and an assistant internet marketer who also worked as content manager. The site was designed in Russian.
Booking on the first screen
The homepage opens with an appointment request form: name, phone number, preferred date and time, and the purpose of the visit. A patient who already knows what they need can leave a request without scrolling. Further down, an "online registry" block lets them choose a service, pick a date on a calendar and select a time slot.
Reasons to choose the clinic
Four icons under the first screen cover the questions patients ask first: modern equipment, an easy trip close to the metro, a qualified team and licensed services.
Services and doctors
Service tiles lead to six areas of treatment: therapy, children's dentistry, surgery, prosthetics, periodontology and laser dentistry. The "Our specialists" section shows the team on individual cards with each person's name and role, so patients can see who will treat them before they book.
Navigation and visual style
The top menu lists About, Services, Prices, News, Reviews and Contacts, which puts prices and patient reviews in plain view. The palette pairs a dark teal logo badge and footer with lime-green accents, built around the clinic's "Clinic Dental" logo.
What we would add now
The recommendations below describe what a clinic site of this kind needs in 2026, measured against the 2015 design.
Booking tied to the real schedule
The 2015 design already put booking first. Today we would connect the online registry to the clinic's actual appointment schedule, so patients see only free slots and receive confirmations and reminders automatically. See Dental website development with online booking.
Doctors and licence as trust signals
Search engines treat medical content as "Your Money or Your Life" material, where the credentials behind a page matter. Doctor profiles with qualifications and years of practice, the clinic's licence details, and named authors on treatment articles would strengthen both patient trust and search visibility. See Medical center website development.
Structured data and AI search
Dentist and LocalBusiness markup with the address, opening hours, services and prices would help Google and AI assistants answer local questions, such as which dentist near a given metro station offers children's dentistry, with correct facts. See SEO services in Ottawa: technical and local SEO and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.
Prices, reviews and local presence
A clear price list page, a Google Business Profile for the clinic's address, and review requests sent after each visit with the patient's consent would turn the Prices and Reviews menu items into working sources of new patients.
Language
For a Kyiv clinic in 2026, Ukrainian would be the primary language of the site, with other versions added where the patient base calls for them.
Testimonial
The site was built quickly and to a high standard. The team delivered what we asked for and also came up with its own ideas for improving the site. Whenever we needed changes or revisions, they responded straight away. The price is very reasonable compared with other companies in Kyiv. Thank you!
— Grishko Andrey, Director of Dental Clinic, head physician
Related
For dental clinic websites: Dental website development with online booking. For medical centres: Medical center website development. For search and AI visibility: SEO services in Ottawa: technical and local SEO and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.
Project lead: Marketing MIX. Client: Dental Clinic, Kyiv. Year: 2015. The testimonial has been edited for readability from the original.