The brief
Korvex is a renovation and exterior construction company in Ottawa. The crew builds decks, fences, interlock, French drains, retaining walls and steps outside, and bathrooms, basements, fireplaces and feature walls inside. The legal entity is Korvex Developments Inc.; during the project the trading name settled as Korvex Construction, and it now reads the same on the site, the Google profile, the quizzes and the printed material.
The company came to us on 11 August 2026 through a referral. What it had was good raw material and nowhere to send it: an Instagram account full of before-and-after carousels and reels shot on real jobs, a Facebook page, reviews on HomeStars and Google, and no website. A person who saw a Korvex reel and wanted a price had one route, a direct message.
The plan was the one that had already worked for Beaver Movers in the same city: a short quiz that turns an ad click into a named lead with the job attached, delivered to the owner's phone within seconds, with the conversion sent back to Meta so the campaign learns from real leads. The site followed in September, so that a person who had just asked for a quote could check the company on its own domain.
What we built
A lead quiz first (August)
The first quiz went live at korvex.mmix.ca in August, and the first lead in its log is dated 14 August 2026. It asked what the person wanted built or fixed, when, the rough budget, and contact details. Each completed quiz posts into the client's Telegram group with the answers numbered and one-tap WhatsApp and Telegram links, lands in a lead log, and goes to Meta through the Conversions API with the same event id as the browser pixel, so Meta counts each lead once.
The budget answers told us something early. Of the 45 leads the first quiz logged between 14 August and 14 October, 21 picked "Under $5,000", 14 picked "Need guidance", 4 picked a band above $5,000 and 6 skipped the question. 29 of the 45 wanted the job done as soon as possible. The demand was real and mostly small: 13 asked about fences or outdoor structures, 11 about French drains, 11 about waterproofing and 7 about basements. On 6 October, at the media buyer's request, the quiz was cut to two questions with the budget step, the review ribbon and the photo carousel removed.
A premium quiz for bigger projects (30 September)
To pull in larger jobs we built a second quiz at estimate.korvexconstruction.ca on 30 September: a darker, more finished design, no budget question, and short steps sized so each fits a phone screen without scrolling, including the short viewport of the Facebook in-app browser. After a submission it hands the person on to the matching service page on the main site.
It also produced the most useful bug of the project. On 2 October one step was removed from the quiz screens, while the server script that receives the form still required the fields from that step. Three real submissions that morning were rejected and never reached the client. The fix made the fields optional and the rule we kept is simple: a change to a quiz's steps is a change to both the page and the server script, tested together in a sandbox before it ships.
The site: korvexconstruction.ca (live 28 September)
The site was built in Astro on Cloudflare Pages and launched on the client's own domain on 28 September 2026, in English and French. On 30 October its sitemap lists 174 URLs, 87 of them French. The structure follows how homeowners shop for a contractor: a page per service with how the job is built, what goes wrong with it and a free-estimate button that carries the service into the form; 23 project pages written from the owner's own job photos; a reviews page that quotes 25 reviews from Google, HomeStars and Facebook word for word; pages on process and on City of Ottawa permits.
Two rules shaped the copy. Every claim had to come from the owner or a public source, and anything still unconfirmed was left off the page instead of being marked as pending. The site went to the client finished, and a line such as opening hours simply stayed off until the owner gave it.
The owner can edit the site himself. Signed in through Cloudflare Access, he marks a change on the live page; a worker builds a preview, and he publishes or rolls back from the same panel.
Measurement went in on launch day: Google Analytics 4 with lead and phone-click events, Search Console for the domain, Bing Webmaster Tools, IndexNow, Microsoft Clarity, and the Meta pixel with the Conversions API keyed to the lead id.
Neighbourhood pages (29 September)
The day after launch we added 32 service-in-area pages in each language, 64 in total: eight Ottawa areas times decks, fences, interlock and drainage. Each page has its own opening, two local paragraphs built from sourced facts about that area and its own question and answer. The Kanata deck page, for example, cites a City of Ottawa geotechnical study near Terry Fox Drive that found silty clay from about 1 m to 19 m deep with bedrock at the surface nearby, which is why footing depth there is decided yard by yard. The drainage service page was retitled around French drains and yard drainage, the job the client actually does, and four new questions about that job were added at the top of its FAQ.
Google profile, reviews and directories
On 29 September we accepted the client's invitation to manage the Google Business Profile, added the website with a tagged link so profile visits show up separately in analytics, and added seven categories next to the main one: general contractor, deck builder, fence contractor, drainage, waterproofing, masonry and landscaping. The service-area set-up and hidden address stayed as the client had them. On 21 October the profile name and logo moved to Korvex Construction through the Business Profile API.
From 2 October new Google reviews are pulled twice a day and Facebook recommendations once a week, and the site and quizzes rebuild with them, quoted as written. Directory listings started the same week; EnrollBusiness went live and the rest went through each directory's own review queue.
Feature walls (October)
In October the client asked to push interior feature walls: geometric batten walls, grid panels, picture-frame moulding and TV walls with an electric fireplace. The work went in three steps.
On 7 October a feature-wall quiz went live, in two designs, and the Meta ads were pointed at the classic one. On 19 October the service page went up on the main site with eleven photos of finished Korvex walls the owner had sent, and on 21 October the home page hero was reworked to open on feature walls. The offer changed with the client's input: on 21 October a 40% discount went on the quiz and was replaced by 25% the same afternoon, because a discount that deep reads as a gimmick on a home-improvement ad. Since 22 October the quiz says a Venetian plaster accent wall is $1,099 and panel walls are 25% off.
On 24 October each lead message in Telegram started showing the platform and the ad the person came from, with the ad's picture as a reply, so the owner sees which creative brought which enquiry.
The ads
The campaigns run on Meta across Facebook, Instagram and Threads, managed by the media buyer, with the quizzes as landing pages. On 24 October the Meta Ad Library listed 12 active Feature Wall ads for the advertiser: 4 launched on 7 October, 6 on 21 October and 2 on 22 October. The creatives lean on the real Korvex walls, collaged with styled room shots and the two offers.
For a feature-wall workshop the client scheduled for 31 October, we designed the print kit between 20 and 22 October: two 33 by 81 inch roll-up banners, two tri-fold brochures, business cards and a T-shirt print, sized to the printer's own templates. Every QR code points at the feature walls page with a tag for the piece it sits on, so a scan from a banner and a scan from a card show up as separate sources.
What happened
From 14 August to 26 October 2026 the three quizzes logged 67 leads after test entries were removed: 45 from the first quiz, 1 from the premium quiz and 21 from the feature-wall quiz. The weekly chart above runs to 25 October; the 67th lead came on 26 October.
The feature-wall quiz collected 21 leads between 10 and 26 October, all of them carrying the ad tags: 14 from Facebook, 6 from Instagram and 1 from Threads. People chose an accent wall (5), a TV wall with an electric fireplace (5), a TV or media wall (4), a slat or panel wall (2) or decorative moulding (1), and 4 were not sure yet. Across all three quizzes, weekly leads went from 3 in the week of 28 September to 7, 9 and 10 in the three October weeks that followed, as the feature-wall ads started.
The premium quiz for larger projects logged one lead, on 2 October. That is the honest result of that experiment, and it is part of the reason the October budget moved to feature walls, a defined product with a price people can react to.
In search, the domain is a month old. Search Console for 27 September to 28 October 2026 shows 22 clicks and 2,387 impressions, with 130 pages of the site appearing at least once. The largest single query was the company's own name: "korvex developments" brought 6 clicks from 23 impressions at an average position of 2.5. Most service and neighbourhood pages still sit deep in the results, which is where a new domain starts.
Each quiz lead also flows into a CRM workspace every ten minutes, where the pipeline from first contact to estimate and contract is tracked. The client's own count of signed jobs is his, and it is not published here.
What we would do next
Send the feature-wall ads to the service page as well. The ads still point at the quiz, and the page with eleven real walls, the build-up and the questions people ask is ready. Splitting traffic between the two would show which one turns a click into a lead more often.
Ask for reviews on finish day. Reviews already sync to the site on their own; the missing half is a request sent while the crew is packing up, which feeds the map results, the ads and the reviews page at once.
Give waterproofing a clear answer. 11 of the 45 first-quiz leads asked for waterproofing, and the site has no page for it yet. What Korvex does and does not take on there has to come from the owner first, and then it becomes a page.
Report cost per lead from the ad account. Lead counts here come from the quiz logs. With read access to the ad account, spend and cost per lead could sit next to them each week.
Related
The site and its service pages: corporate websites. The quizzes: landing pages. The campaigns: targeted ads. The neighbourhood pages and the Google profile: SEO. The same quiz mechanism for a moving company in Ottawa: Beaver Movers.
Project lead: Marketing MIX. Client: Korvex Construction (Korvex Developments Inc.), korvexconstruction.ca, Ottawa, Ontario. Year: 2026.