Marketing MIX runs SEO from 208 Booth Street in Ottawa, for companies in Canada, Ukraine, Germany and France. The work is technical fixes a crawler can act on, content that answers a real commercial question, links you earned, and the page structure that gets a site quoted inside AI answers. A scoped audit starts at €1,800 and comes back as a written punch list with a first quarter mapped out, before any proposal exists.

What SEO promotion means here

SEO promotion, as we run it, is the work that makes a site earn qualified search traffic and keeps it earning after the next core update: technical fixes the crawler can act on, content that answers a real commercial question, links you earned, and the structure that gets you quoted inside AI answers. It is measured against revenue, and the reporting says so.

Two penalties in the years since 2014

That's our number, and we publish it because it is the number that matters for SEO trust.

When an agency says "we use white-hat methods only," check whether it survived the 2023 Helpful Content Update, the 2024 spam crackdowns, and the 2025 AI-content waves. We did, and so did our clients — we have never bought a link, never spun content, and never optimized for a query we could not defend with a real product behind it.

What good SEO looks like in 2026

The playbook from 2018 — write a 2,000-word post around a keyword, get five backlinks, repeat — is dead. What works today:

  • Technical excellence. Core Web Vitals in the green, valid structured data, crawlable JS, server-rendered pages with edge caching.
  • Topical authority. Pillar pages plus full clusters of supporting content. One deep page that answers a real question beats fifty shallow ones.
  • Real-world signals. Citations from publications your customers actually read, branded search volume, time-on-page from logged-in users.
  • AI-readability. Your content has to earn a citation inside an LLM answer as well as a Google ranking. We cover this in detail under LLM SEO from Ottawa: ChatGPT, Perplexity.

Our process

1. Audit

A technical, content, and competitor audit run by the senior who stays on your account afterwards. Output: a prioritized punch list with effort estimates against it.

2. Strategy

Channel mix, keyword universe, content calendar, and the success metrics we'll be measured against. Reviewed with you. Adjusted quarterly.

3. Technical fix-up

Site speed, indexing, schema, internal linking, canonical hygiene, hreflang. Whatever the audit surfaced, in priority order, with before/after evidence.

4. Content production

Semantic, intent-mapped, and written by humans with subject knowledge. AI sits in the loop for research, outlining, and translation; every draft still goes through a senior editor before it ships.

5. Off-page

Digital PR, partnerships, owned distribution. We do not buy links.

6. Measurement

Search Console, GA4, server logs, AI mention tracking, and a weekly Looker Studio dashboard that pulls it all together.

What we don't do

  • Guarantee rankings. (No honest agency does.)
  • Sell you a 10,000-keyword "report" with no priorities.
  • Lock you into long contracts. Month-to-month after the first three months.
  • Outsource the actual work to whoever bids lowest on Fiverr.

Pricing

A clearly scoped audit starts at €1,800. Ongoing retainers start at €2,400 per month. Larger projects are quoted after scope is agreed.

The next step

Send us the domain and the two or three queries you want to own. You get back the technical punch list, the queries you already rank 8–30 for, and what a realistic first quarter looks like — in writing, before any proposal exists.

Book a 30-minute scoping call or ask for the scoped audit from €1,800. Direct line +1 613 867 7767, info@mmix.biz.

Written by Maksym Stepanenko, founder of Marketing MIX. Last reviewed: 2026-09-01.