Reputationmanagementfor lawyers.
A client in trouble reads reviews before calling a lawyer, and one angry post from the other side of a case can sit on page one for years. We audit your firm and your partners' names, remove what breaks the rules, answer the rest within professional conduct rules and build profiles that show your practice.
Where clients check a lawyer
- 01
Google Business Profile
Rating, reviews and replies in the map pack for “lawyer near me” and practice-area searches.
- 02
Legal directories
Avvo, Justia, Lawyers.com, Martindale and national bar or law-society listings, often ranking above the firm's own site.
- 03
Partner name searches
Each partner's name: old news about cases, forum threads, court databases, social profiles.
- 04
AI assistants
“Which lawyer in my city handles…” is now asked in ChatGPT and Gemini, which answer from reviews and directories.
What a law firm needs
Confidentiality in replies
A reply never confirms that the author was a client and never discusses the matter. We write neutral replies that invite a private conversation.
Reviews from the other side
Opposing parties and their relatives often post as “clients”. That is a conflict of interest under Google's rules, and the request names it.
Conduct rules on advertising
Law societies limit how testimonials and results may be used. Review requests and pages are checked against the rules that apply to you.
Lawyers on our side
Defamation and data questions are assessed by the lawyers of INNOVA Consulting Group, so letters are written by people who know the craft.
The same seven-stage process
- 01Audit of search and review platformsA map of your reputation: what people see, where it comes from and what each item needs.
- 02Legal review: what can be removedA list of items with grounds for removal, and a list of items that stay and need a reply or outweighing.
- 03Removal requests and repliesRequests filed and tracked, every negative review answered in your voice.
- 04Reviews from real clientsA steady stream of fresh reviews on Google and the platforms your clients use.
- 05Outranking negatives with content and profilesPage one for your name filled with sources you control or trust.
- 06Your reputation in AI answersAI assistants describe your company from current, correct facts.
- 07Monitoring and monthly reportA monthly report: what changed, what is in progress, what comes next.
Legal-sector projects from our portfolio: Google profiles, reviews on the page and search work. None of them was a reputation contract.
- 01 · Kyiv, since 2019AvtoJuristA legal brand for drivers after road accidents: verified Google Business Profile, LegalService and FAQ structured data.Read the case →
- 02 · Kyiv, 2020BarristerSEO for a legal company: service landing pages, client reviews and a “why choose us” block on the page.Read the case →
- 03 · Kyiv, group law firmLegal Solutionslegal.ua, the law firm of our group: the 2023 build and the 2026 recovery of 51 search pages.Read the case →
Can a lawyer reply to a negative Google review?
Yes, briefly and without confirming that the author was a client or discussing the case. A neutral reply that invites the person to contact the firm directly protects confidentiality and shows readers you take feedback seriously.
Can a review from the opposing party be removed?
Often, yes. A review from someone who was on the other side of a matter is a conflict of interest under Google's review policy. The request has to show that relationship; we prepare it from the facts you give us.
Do you work with Avvo and other legal directories?
Yes. We complete and correct the firm's and partners' profiles, collect reviews there from real clients and check each directory's own rules for disputing a review.
Let's look at your firm's page one
Send us the firm name, the partners' names and the city. We reply with what we found and a plan.