What Marketing MIX is

Marketing MIX is an international marketing studio, founded in Kyiv in 2014 and headquartered at 208 Booth Street, Ottawa, since 2024. We work with organizations across Canada, Ukraine, Germany, and France in two practice lines: web and product development, and growth marketing including SEO and AI-search visibility. The founder is Maksym Stepanenko.

Kyiv, 2014

The studio's first decade ran out of Kyiv, and that market teaches a specific discipline. Budgets are modest, competition is dense, and a programme that cannot show its own return gets cancelled by the client long before the agency notices. Most of how this studio works now was formed under that constraint: audit before proposal, one prioritised punch list, measurement wired in before the first content brief, and a written record of what changed.

Ottawa, 2024

The headquarters has been at 208 Booth Street in Ottawa since 2024. The practical effect is a working day that covers both halves of the client base. Ottawa mornings overlap Kyiv, Berlin, and Paris afternoons, so European work and Canadian work both move inside the same working day.

Ottawa also settled the language question. Canadian work arrives in English and French; European work arrives in German, French, Russian, and Ukrainian. This site is published in four languages with correct hreflang and locale-specific copy, the same standard we hold a client's site to.

What the founder works on

Maksym Stepanenko has been building marketing and web operations for international businesses since 2014. He works between Ottawa and Kyiv and writes about web performance, SEO, and the practical use of large language models in marketing.

He is the named author on every article and case note published here, and he runs the audit that opens an engagement. Scope, published claims, and the final result go past him. His own site is maxstepanenko.com.

Who staffs an engagement

One accountable lead runs your account from the first call to the last invoice. The person who runs your audit is the person who answers your email in month six, and specialist work — front-end build, paid media, analytics instrumentation, translation — is assigned per engagement to the discipline it needs.

This page names one person, because one person is what we can document. The rest of the proof sits in the case library: 56 documented engagements, 54 of them with the organisation named, one dental group anonymous at the client's request and one moto-taxi strategy published without a client name. We publish what a buyer can check, which is why this site carries a case library and no headcount figure.

How we decide what to take

We say no to a project when:

  • The outcome cannot be measured, and nobody on the client side wants it to be.
  • The brief asks for guaranteed rankings or a guaranteed count of leads. Both are sold; neither is deliverable.
  • The work needs bought links, spun content, or a claim we cannot back with something a buyer could check.
  • An in-house hire would obviously be cheaper for the same result. We will say so.
  • The scope is smaller than a full audit. In that case the honest answer is a free AI-visibility snapshot and the strategy session, so that is what we offer.

What the first weeks look like

Every engagement opens with a 30-minute marketing strategy session for €100, where we look at your situation and agree on the next step. Usually that step is a scoped audit, quoted for your scope: technical, content, and competitor review, run by the senior who stays on your account, ending in a prioritised punch list with effort estimates against it. Nothing is proposed before that list exists.

Ongoing work is quoted for your scope after the audit. Measurement goes in first — Search Console, GA4, server logs, AI-mention tracking — and lands in a weekly dashboard you can open yourself. Scope is reviewed with you quarterly.

Build timelines sit on each service page in writing: 5–8 weeks for a single-location salon site, 8–12 weeks for a dental clinic, 8–14 weeks for a small law firm, 6–10 weeks for a single-programme school. Multi-location and multilingual builds run longer, and the page says by how much.

Start a conversation

Tell us what you are trying to move and by when. Book a 30-minute strategy session for €100 or email info@mmix.biz.

Marketing MIX · 208 Booth Street, Ottawa, ON, Canada · +1 613 867 7767 · info@mmix.biz