The brief
The International Charitable Foundation “Treba Zhyty” (“Must Live”) was set up after Russia's full-scale invasion. Its founder and president, Mykhailo Koreniuk, explained the reason on the foundation's site: hospitals were unprepared for the number of patients and displaced people, so he decided to create an international charity fund with a team of medical professionals and volunteers.
The foundation brought doctors and volunteers together to equip hospitals and rehabilitation centres with laboratory, operating, diagnostic and sterilisation equipment, medical furniture such as functional beds, chairs, sofas and tables, and cleaning and disinfection supplies. It also arranged medical care for people injured in the fighting, both military and civilian, with follow-up treatment in sanatoriums. The team listed on the site: Mykhailo Koreniuk, Founder and President; Oleksandr Korniiets, Vice-President; Serhii Kononenko, Director; and Maryna Shydlovska, Project Manager.
The task was a corporate website that presented the fund's activities in full and gave people a way to get in touch through feedback forms.
Every charity that buys equipment for hospitals speaks to two audiences at once. Hospitals need a simple way to ask for help. Donors, especially institutional ones, respond to concrete requests from named hospitals and proof of delivery, and international donors expect English pages, SWIFT or card options and clear conditions on how funds are used.
What we did
Marketing MIX designed and built the site in 2022 and supported it afterwards; the footer carried a “Development and support” credit with the MMIX logo.
A home page for hospitals and donors
The home page combined an about block, projects, the team, news and a donation banner, which on the launch screenshots announced a fundraiser for a tomograph for a hospital. For hospitals, a help-request form asked whether the request came from an organisation or a private person, the name or company with its EDRPOU code, phone, email, location, what was needed and any additional details. A “Current requests” block published request letters from named hospitals, such as medical institutions in the Volyn region.
Projects by type of help
The menu grouped projects by the kind of help: Rehabilitation, Medical equipment and Staff qualification. The staff qualification project offered mentoring and internships for staff of rehabilitation centres, with the aim of bringing their training to the level of similar institutions in Western countries. A “Get involved” section split support into money, in-kind help and a page for patrons, followed by FAQ and Contacts. A “Support” button and a Ukrainian and English switcher sat in the header.
Donation page
The money donation page combined a quick-transfer widget, hryvnia accounts in two banks and SWIFT details for US dollars and euros with correspondent banks. The page printed the fund's registry code, EDRPOU 44738387, and its conditions: unused funds go to other projects, and donations are non-refundable.
News, volunteers and search basics
News appeared as dated cards, starting in July and August 2022, next to a “Join the team” form for volunteers with name, email, phone and message. Each page had its own search title and description, for example “Medical charity in Ukraine | Charitable Foundation Treba Zhyty”, and each Ukrainian page was paired with its English counterpart through hreflang links.
Where it stands today
Internet Archive captures from October 2022, April 2023 and January 2024 show the site working with the Marketing MIX credit. By January 2024 the Projects menu had grown to include a mobile hospital, medical supply and construction, and news was split into foundation news and news from Ukraine.
On 14 September 2026 the domain mustlive.org is no longer registered, and the site is offline. The legal entity, EDRPOU 44738387, is still registered; the most recent financial statements in the public register are for 2023. We found no current website for the foundation.
What we would add now
For a relaunch we would build on what the 2022–2024 site did well, real hospital requests and donation details in one clear place, and add the following.
Campaign pages with visible progress
Appeals such as the tomograph fundraiser work better as pages of their own, with a target, a progress bar, card, Apple Pay and Google Pay checkout, and a monthly giving option. The archived donation page relied on bank details and a quick-transfer widget.
Hospital requests that report back
Requests arrived through a long form with no visible status. A CRM with a confirmation to the hospital and status updates through funding and delivery would show hospitals and donors what happens next. See Marketing automation agency in Ottawa: n8n, Make, Zapier.
A transparency page
A page with the registry code, yearly statements and delivery reports for each project answers the first questions a grant-maker asks. The menu in 2022–2024 had no reports section.
Structured data for search and AI assistants
The archived pages carried no structured data. NGO and DonateAction markup, with pages that state plainly what the fund buys and for whom, helps search engines and AI assistants describe the foundation correctly. See AI-readable website and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.
Domain continuity
The domain and the project history went offline together; we would register the domain in the foundation's name with automatic renewal and archive requests and reports.
Testimonial
Working with professionals is always a pleasure. We especially valued that at such a hard time for all of us, the MMIX team worked clearly, in step and fast. We lost no time, stayed focused on our core work and got exactly what we wanted: a great website. Thank you!
— Mykhailo Koreniuk, Founder and President of the International Charitable Foundation “FUND MUST LIVE”
Related
For foundation and non-profit websites: Corporate website development. For search visibility: SEO services in Ottawa: technical and local SEO and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.
Project lead: Marketing MIX. Client: CO “FUND MUST LIVE” (Treba Zhyty). Year: 2022. The testimonial has been edited for readability from the original.