The brief

«Сирна країна» (Cheese Country) presents itself as a Ukrainian producer of cheese and butter that cares about quality and taste. Its About page describes the mission as supplying products made from ecologically clean milk collected by Ukrainian partner farmers. Next to its own cheese and butter, the range covers milk, kefir, yogurts, sour cream, cream and imported dairy. The business is based in Lviv and delivers across Ukraine.

The store serves two kinds of buyer. Households order chilled dairy for delivery and want to know exactly what they are buying and how it will arrive. Trade buyers, distributors and people who want to open their own «Сирна країна» shop need a way to ask for wholesale terms or regional representation.

The store is built to serve both. The domain cheese-country.com was registered in February 2023, and the earliest archived version of the store, from July 2023, already carries the Marketing MIX development credit.

What we did

Marketing MIX designed and developed the store: the visual design, the catalogue section and the adaptation for phones and tablets. The store runs on OpenCart with its own theme.

Catalogue and product cards

The catalogue is organised in four categories: hard cheeses, soft cheeses, butter and other products. The menu shows how many items each category holds; on 14 September 2026 the total is 121. Every product card shows a photo, the composition, taste and smell, and the producer, with a price per kilogram in hryvnias and an add-to-cart button. The homepage adds a block of recommended products and a discount banner for pre-packed cheese.

Delivery and payment rules for chilled food

Delivery has its own page, written as clear rules. Orders ship with Nova Poshta from Lviv in thermal packaging, and the store runs its own deliveries to Ivano-Frankivsk, Rivne and Ternopil on fixed weekdays. The page sets a minimum order, minimum weights for frozen goods depending on transit time, and payment options: secure online prepayment, cash or card on receipt. Because cheese is sold by weight, online prepayment holds an extra 10% to cover the difference after weighing.

Partners, recipes and contacts

A Partners page carries a questionnaire for wholesale buyers who want discounts or regional representation. The blog holds recipe posts built around the products, such as pancakes with cheese and canapés with cheese and grapes. The contact block gives the Lviv office, phone numbers, e-mail and opening hours.

Where it stands today

On 14 September 2026 cheese-country.com is live over HTTPS, and every page still carries the footer line "cheese-country.com © 2023. Розробка MMIX" with a link to mmix.ua. The store trades as described above: a Ukrainian-language shop based in Lviv, delivering across Ukraine except the temporarily occupied territories, with a wholesale form for partners.

The site has barely changed since launch. The Internet Archive capture of 22 July 2023 shows the same store and credit, and today's homepage is the same size in bytes as that capture. The footer year still reads 2023, and the newest blog posts are dated 4 May 2023.

What we would add now

For chilled food sold online, buyers check two things before they order: clear delivery rules and honest weight-based pricing. The store already publishes both. Our 2026 recommendations focus on being found, being trusted and bringing buyers back.

Structured data for search and AI answers

Product and home pages carry no JSON-LD markup today. Product and Offer data on every card, plus Organization or LocalBusiness data for the Lviv business, would let Google show price and availability in results and give AI assistants reliable facts to quote. See SEO services in Ottawa: technical and local SEO and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.

Search basics

The site title is simply "Сирна країна", and the meta description reads "Запашний сир чудового смаку", with no product or city keywords. Category titles and descriptions written around real queries, such as buying hard cheese in Lviv or cheese delivery across Ukraine, would give each category a chance to rank. The page language attribute is set to "ua", while the ISO code for Ukrainian is "uk". Two leftover outbound links also need cleaning up: one points to a development host that no longer answers, the other to an unrelated IT courses site.

Speed and social previews

The homepage has 37 images, and none of them uses lazy loading. WebP files with lazy loading would lighten the first visit on mobile. The social sharing image uses a relative URL, which breaks link previews; an absolute URL fixes that. The theme still runs on jQuery 2.1.1 from 2014, so a platform and theme update belongs in the same round. See Online store development.

Trust and repeat orders

The homepage review block holds template text signed "Надія Соломко, Дегустатор". Real customer reviews collected after delivery, marked up as reviews, would replace it. The footer social icons lead nowhere; they should point to real profiles, and a Google Business Profile for the Lviv location would help local buyers find the shop (SMM and social media management in Ottawa). GA4 e-commerce events and abandoned-cart reminders would show where orders drop off and win some of them back (PPC services in Ottawa: Google Ads and Meta ads agency). Regular recipes and cheese guides linked to products would bring the blog back to life.

Related

For online store builds: Online store development. For search and AI visibility: SEO services in Ottawa: technical and local SEO and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini. For social profiles: SMM and social media management in Ottawa.

Project lead: Marketing MIX. Client: Cheese Country («Сирна країна»). Year: 2023.