The brief

Fast Coffee is our own brand. It is operated by INNOVA CONSULT LTD., a Canadian federal corporation (no. 1522612-1) incorporated on 25 July 2023, with its registered office in Ottawa. Our founder, Maksym Stepanenko, is the director and controlling shareholder, so this case describes work for a company in our own group.

The brand installs self-serve bean-to-cup coffee stations. The machines grind beans for each cup and make latte, cappuccino, americano, espresso, mocha, hot chocolate and tea. When the project started, the offer was built around a franchise: the Marketing MIX case page describes Fast Coffee as a partner in self-service coffee shops, with a franchise that combines quality standards, technology and customer care.

Unattended coffee is a trust sale. The host has to believe the machine will be serviced, refilled and billed fairly without their staff stepping in, and the website does most of that explaining.

The domain fastcoffee.ca was registered on 31 March 2024. On 19 April 2024 it still showed a holding page announcing that the marketing studio MIX was developing a website for FAST COFFEE.

What we did

Research, prototypes and design

The results list on the original Marketing MIX case page covers a market analysis, website prototypes and the website design.

Catalogue section and interactions

We designed a "Catalog" section and built the animated elements and pop-up forms that carry visitors toward a request.

Development and devices

The site was programmed, adapted to different devices and tested for functionality and usability. It runs on MODX Revolution.

The first full version

The Internet Archive's capture of 7 February 2025 shows the full site under the title "Self-service coffee shop. Open a coffee shop in Canada", with franchise sections, a page for visitors, the drinks menu, special offers, testimonials, a tokenization section and a blog about coffee franchises. The screenshots on our mmix.ua case page were taken on 3 April 2025.

Where it stands today

We checked fastcoffee.ca on 14 September 2026.

  • The site is live over HTTPS on MODX Revolution. It runs in English, French, Ukrainian (at /ua/) and Russian, with hreflang links for each language and an x-default.
  • The footer carries the MMIX logo, linking to mmix.ua.
  • The positioning has moved. The capture of 19 January 2026 still showed the franchise site, with a hero inviting investment from $17,900 CAD. Today the title and About block present self-serve bean-to-cup stations for offices and public venues in Ottawa, Kanata, Nepean, Stittsville and Gatineau. The tokenization section and the investment figures have left the menu and the hero.
  • Office pricing is published: $99 a month for the station, $0.95 per drink for the first 300 drinks a month and $0.75 after that, cups billed separately, coffee free for employees, a two-week free trial, and month-to-month terms after the first three months.
  • The venue model is published too. The venue pays nothing, visitors pay $2.50–$3.85 by card at the machine, and the venue receives 15% of net card sales or a flat $150 a month. Fast Coffee delivers, installs, services and refills the machine, which needs about 1 m² of floor space, a 120V/15A outlet and a water line or tank.
  • The footer links six pages by area and segment, from office coffee in Kanata and Gatineau to coffee for clinics and car dealerships in Ottawa.
  • The home page carries JSON-LD: an Organization record with the legal name, corporation and GST/HST numbers and links to five social profiles; a WebSite record with a search action; and a LocalBusiness record with a $2.50–$3.85 price range and five cities served. The site publishes an llms.txt file, the sitemap lists 47 URLs, and 72 of the 87 images on the home page use lazy loading.
  • The home page hero still sells a franchise ("Launch your self-service coffee franchise in Canada") with Start, Business and VIP formats, above the office and venue offer.

What we would add now

A business buying office coffee compares three things first: the monthly cost, the price per cup and how service works. The site already publishes all three, together with structured data and an llms.txt file. The next round is about focus, clean-up and proof.

One audience per page

The home page opens with a franchise pitch and puts the office and venue pricing below it. A home page written for offices, with the venue model and the franchise each on their own pages, would give every visitor one clear path. See Landing page development that converts.

Template clean-up

The English About page still contains lorem ipsum blocks and placeholder headings in Russian and Ukrainian. The Testimonials page shows no testimonial text, and the "Franchise" menu item points to /franchise/, which returns a 404 page. See Corporate website development.

Proof from hosts

A web search in September 2026 found no third-party reviews of Fast Coffee in Ottawa. Reviews collected after each free trial, and short stories from host offices and venues published with their permission, would give the next office manager evidence to point to. See SEO services in Ottawa: technical and local SEO.

Lead tracking

Every request form should send a GA4 event, hand the lead straight to a CRM and sit behind spam protection, so the team can see which area page and which audience bring enquiries. See PPC services in Ottawa: Google Ads and Meta ads agency.

Richer local and FAQ markup

The LocalBusiness record has no geo coordinates or opening hours. FAQPage and Service markup on the six area pages, answering what offices ask about pricing, service and contract terms, would give AI assistants direct answers to quote. See AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.

Related

For company and service websites: Corporate website development. For focused landing pages: Landing page development that converts. For local search and AI visibility: SEO services in Ottawa: technical and local SEO and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini. For lead generation: PPC services in Ottawa: Google Ads and Meta ads agency.

Project lead: Marketing MIX. Group company: Fast Coffee (INNOVA CONSULT LTD.). Year: 2024–2025.