The brief

Iceborn is a craft ice cream brand from Odesa that presents itself as a premium ice cream studio. The goal set in the original brief was an exquisite ice cream brand that goes beyond the ordinary: a source of pleasure for adults, a fairy-tale treat for children and a taste of youth for grandparents.

For a food brand of this kind the website carries several jobs at once. Shoppers want to see the flavours and find out where to buy them. People ordering online need clear payment and delivery terms. Hotels, cafés and shops weighing a wholesale deal look for certificates, production standards and a direct contact. And the design has to make a chilled product look appetising on a phone screen, where most of that browsing happens.

What we did

Research and prototypes

Market analysis, followed by prototypes of the site's pages.

Design and catalogue

Design of the site, with a dedicated design for the Catalogue section.

Motion and pop-up forms

Design and layout of animated elements and pop-up forms.

Build and testing

Programming, adaptation of the site for different devices, and functional and usability testing.

The live site matches that scope. On 14 September 2026 iceborn.studio runs on MODX Revolution, its catalogue and cart use the miniShop2 component, the scroll animations are built with GSAP, and a quick-order pop-up with e-mail and phone fields sits in the header. The homepage meta author tag reads MMIX.UA. The domain was registered in February 2023, and the first web-archive copy, from March 2025, already shows the same site with a shop, a cart, customer reviews, an English version and the same author tag.

Where it stands today

On 14 September 2026 iceborn.studio is live in Ukrainian, with an English version at /en/. The menu runs Home, Our story, Flavours, Assortment, Payment and delivery, Partners, Production and Contacts.

Flavours on the homepage include yuzu lemon sorbet, a blue-and-yellow banana ice cream, stracciatella, chocolate on coconut milk, Brazil nut with protein, mango and passion fruit sorbet, and strawberry with raspberry and rose.
Assortment groups products into desserts, glazed curd bars, ice cream cakes, the Sorbetti, eskimo, low-calorie and classic collections, with filters for sugar-free, vegan and gluten-free products and for 90, 150 and 300 g packs. The packaging is made by Huhtamaki.
Retail: the site lists eight addresses in Odesa, with opening hours, in the Tavria-V chain (including TC Evropa on Derybasivska 21), Kosmos stores and Santim stores.
Online orders are paid in full on the site, dispatched within one working day and delivered within three days.
Partners is aimed at retail and HoReCa: hotels, restaurants, resorts, water parks, cafés, premium retail, food trucks and events. It offers a wholesale price list, marketing support for active partners, a presentation, EUROSTANDART and UNICERT certificates and a request form.
Production describes certified production with temperature control, batch checks, natural ingredients from vetted suppliers and food-safety management systems.

The seller named in the public offer is an individual entrepreneur registered in Odesa whose main activity code is KVED 10.52, production of ice cream. Google Analytics 4 and Google Tag Manager are installed, and the site links to the brand's Instagram.

Between March 2025 and September 2026 the brand renamed its Shop section to Assortment, added the Production page and the Odesa retail list, and rewrote its story as a family-brand text. The footer now reads "2026 | Iceborn. Ice cream studio" without a studio credit link. A web search found the brand site and its store listings, with no press articles or independent reviews; the reviews on the site are the brand's own customer quotes.

What we would add now

Recommendations based on a code-level check of the live site on 14 September 2026.

Fix the technical SEO basics

The canonical tag on both the Ukrainian and English homepages points to index-2.htm, which returns 404, and an extra hreflang with the invalid code "ua" points there too. Meta descriptions are empty on the homepage and inner pages, sitemap.xml returns 404 and robots.txt returns the homepage HTML. Each of these tells search engines less than the site deserves. See SEO services in Ottawa: technical and local SEO.

Make products and stockists machine-readable

The site has no JSON-LD. Organization markup, Product and Offer data for each item with its dietary attributes, and store data for the Odesa stockists would make the range visible in rich results and in AI shopping answers. See AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.

Lighter images

The homepage hero image is a 7.6 MB JPG, two more images weigh 4.7 MB and 3.4 MB, and several product PNGs are 1–2 MB each. WebP or AVIF files at display size would cut mobile load time sharply. See Online store development.

Clean language versions

The English version keeps Ukrainian strings such as "ЧИТАТИ БІЛЬШЕ" and "Студія морозива", and the Ukrainian catalogue shows filter labels in Russian ("Без сахара", "Веганское"). Consistent strings per language build trust with both audiences.

A "where to buy" map

The retail list is plain text. A stockist map backed by LocalBusiness data and Google Business Profile listings would answer the most common local question: where can I buy it near me. See SEO services in Ottawa: technical and local SEO.

Qualified wholesale leads

The partner form asks for name, phone, city and message. Fields for venue type and expected monthly volume, routed into a CRM, would let the team prioritise B2B follow-up. See Landing page development that converts.

For online stores and catalogues: Online store development. For the research phase: Market analysis for marketing decisions. For search and AI visibility: SEO services in Ottawa: technical and local SEO and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.

Project lead: Marketing MIX. Client: Iceborn. Year: 2023–2025.

Iceborn craft ice cream studio