The brief

We Are Together UA is the public organisation ГО «Ми разом ЮА», registered in Lviv on 8 August 2005 (EDRPOU 33634645). The Ukrainian business registry gives its English name as WE ARE TOGETHER. On its own site it describes itself as an international non-governmental organisation with 15 years of experience and European-scale projects that helps women realise themselves in a democratic, legal, civil society in line with European standards. Its motto is «Зніми життя з паузи», "Take your life off pause".

The organisation's priority is improving the lives of women in difficult circumstances. Its stated directions are the adaptation of women in society, social construction, social entrepreneurship and psychological support. Its statutory goals include gender equality, legal support and representation of women, and bringing together women, associations of internally displaced people and socially responsible citizens.

A site like this serves several audiences at once: people looking for help who need to find the right programme, volunteers, private donors, and the grant makers and partners who check an NGO before they fund it. Marketing MIX was asked to develop, build and promote the organisation's website. The old mmix.biz page called the project "Development, creation and promotion of a website for the 'WE ARE TOGETHER UA' non-governmental organization".

What we did

Scope as recorded by the studio

The old mmix.biz case listed the work: market analysis, prototypes, visual design, a "Services" section, layout of animated elements and pop-up forms, programming, adaptation for different devices, and functional and usability testing.

What the site contains

The site is organised around five programmes, each with its own page:

  • «Нагодуй голодного» (Feed the hungry): free kitchens and mobile groups that deliver food to elderly people and people with disabilities.
  • «Робота є» (There is work): help with finding a job and retraining for people affected by the war.
  • «Життя триває» (Life goes on): psychological and moral support, support clubs and hubs, leisure and cultural events.
  • «Відкрий свою мрію» (Open your dream): help with opening a business, grant writing and legal support for young entrepreneurs.
  • «Ти вдома» (You are home): housing help and adaptation for internally displaced people.

A support section offers three routes: financial help, non-monetary help and volunteering. The financial help page gives the organisation's bank details for transfers in UAH, USD and EUR, next to a contact form. The "Team" page tells the stories of people the organisation has helped, among them a man from Donetsk who was displaced twice. A blog carries articles on teen start-ups, material help, self-belief and writing a business plan. The layout is responsive, and the Google tag is installed for analytics.

Where it stands today

  • On 14 September 2026 myrazomua.org is live over HTTPS, in Ukrainian, with the footer "© 2023 Ми разом".
  • The live pages carry no Marketing MIX credit. The earliest Web Archive capture dates from May 2024, and it already shows today's design. The site itself therefore gives no proof of which parts of the current build are ours.
  • The language switcher links to /en/ and /ua/, and both return a 404 page. In practice the site works in Ukrainian only.
  • According to its site, the organisation works from Lviv, runs five programmes for women and people affected by the war, and accepts bank transfers, in-kind help and volunteers.

What we would add now

Donors and grant makers check an organisation before they give. They usually look for a working English version, transparent reporting, an easy way to donate, and programme pages that show outcomes. Measured against that list, the live site has clear gaps.

A working English version

The switcher already promises English. Real /en/ pages with hreflang links between the language versions would keep partners abroad away from an error page. The pages also declare html lang="en" while the text is in Ukrainian, which sends the wrong language signal to search engines and screen readers.

Visibility in search and AI assistants

The site has no meta descriptions, canonical tags, Open Graph tags, robots.txt or sitemap.xml. Organisation structured data with the registry code, the address and the programmes would help search engines and AI assistants describe the NGO accurately. See AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.

Online giving and transparency

Bank details are currently the only way to give money. Card and mobile payments, recurring donations, a transparency page with annual reports and the registry code, and outcomes on each programme page are what donors in this sector usually expect. A dedicated landing page for each fundraising appeal would give every campaign a clear destination.

Technical housekeeping

The HTTPS certificate covers only the bare domain, so https://www.myrazomua.org fails. The social icons in the footer have empty links, and the footer year still reads 2023.

Related

For NGO and organisation websites: Corporate website development. For search visibility: SEO services in Ottawa: technical and local SEO. For AI assistants: AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini. For campaign pages: Landing page development that converts.


Project lead: Marketing MIX. Client: public organisation We Are Together UA (ГО «Ми разом ЮА»). Year: 2023.