The brief
Globalstaff is a recruitment agency in Kyiv. By its own description, it selects top managers, middle managers and line staff, runs mass hiring, executive search and headhunting, and offers HR outsourcing and outstaffing, HR design (organisational structure, HR audits, KPI and motivation systems), staff assessment and training, IT recruiting and placement abroad.
Globalstaff and Marketing MIX belong to the same group of companies, Innova Consulting Group. This case is work done inside our own group.
What we did
Website and mobile version
We developed the site in full together with its adaptive version. The 2019 design mockups show the homepage with a team block, testimonials and a contact form, a recruitment service page with a sidebar of services (staff selection, HR design, other staffing services, training, employment abroad), a question-and-answer accordion and an order form, and a contacts page with a map.
Semantic core and service structure
We built the semantic core and laid out the structure of the service pages according to it.
SEO content and landing pages
SEO-optimised copy, landing pages, optimised metadata and page headings, and internal linking across the project. A blog page was added for the company's own content marketing.
Off-page optimisation and contextual advertising
At the time the case was published, off-page optimisation and contextual advertising were running.
The site today
globalstaff.biz is live on MODX. It keeps the logo, menu, phone number and opening paragraph from the mockups, and has since grown with IT-recruiting and placement-abroad pages and versions in Russian, Ukrainian, English, German and Dutch.
Related
For company websites: Corporate website development. For the semantic core, content and search work: SEO promotion and technical SEO services.
Project lead: Marketing MIX. Client: Globalstaff (Innova Consulting Group). Year: 2019.