The brief
IUCF «Children of War» (in Ukrainian, БО «Міжнародний український благодійний фонд «Діти війни»», EDRPOU 44676090) is a charitable foundation based in Kyiv. By its own account, it arose during Russia's full-scale invasion, took several orphanages, boarding schools and low-income families under its care, and works to improve the quality of life of children and adults living in difficult socio-economic conditions.
The foundation lists four ongoing tasks: monitoring what orphanages and boarding schools need, helping families with children across Ukraine, supporting athletically gifted young people and bringing children into sport, and providing psychological help to children. Its stated principles are transparency and targeted use of donations, independence and non-partisanship, non-profit status and "reasonable charity". Donors can direct help to a specific child or a specific institution.
A foundation like this speaks to two audiences at once. Families need a simple, respectful way to ask for help. Donors in Ukraine and abroad look for proof that the organisation is real and that money reaches its target: registration documents, bank details and reports on projects. The foundation asked Marketing MIX to develop, build and promote its website.
What we did
Our original case page describes the project as the development, creation and promotion of a website for the foundation. Search engine optimisation ran alongside the build. The page's result list names a Services section, animated elements and pop-up forms, and adaptation of the site for different devices.
That is the full extent of the record. The site we built has since been replaced, and the Internet Archive was unavailable for this domain when we checked on 14 September 2026, so this case gives no further detail about its pages, languages or features.
Where it stands today
On 14 September 2026 childofwar.org.ua is live with a newer site. It runs on WordPress; its homepage structured data gives 27 March 2025 as the publication date, and the oldest page in its sitemap was last modified on 16 January 2025. The footer credits another studio, codevision.agency, and the site carries no Marketing MIX credit. It is published in Ukrainian by default and in English at /en/; the /ru/ address returns a 404 page.
The foundation's work is well documented on the new site. The Projects section holds 164 project pages. Examples include «Діти-Fest», a festival for children of Ukraine's defenders held on 7 June at VDNH, preparing children's institutions for the school year, a student boxing championship in honour of Ukraine's defenders, a poetry and drawing contest called "My dream of a peaceful Ukraine", and support for the boxer Yelizar Moskalenko.
A help-request form collects the family's address, phone and e-mail, their status (family of a fallen or missing defender, large family, low-income family or other), the request itself and supporting documents in JPG, PNG or PDF up to 2 MB, with consent to personal data processing. For transparency, the About page publishes an extract from the state register, the charter and bank details. Donations go by bank transfer: in hryvnias to PrivatBank, or in US dollars and euros via SWIFT to UKRSIBBANK.
The homepage figures are the foundation's own: more than 1,000 families with children helped across Ukraine, more than 50 charitable initiatives and more than 100 partners and donors. It also runs a Facebook group, a YouTube channel and an Instagram account.
What we would add now
These recommendations are based on the live site as it stood on 14 September 2026. They describe work beyond our original project.
Online giving in a few taps
Donors can only copy IBAN and SWIFT details today. Card payments, Apple Pay and Google Pay, and a monthly recurring option would capture people who decide to give on the spot; diaspora and international donors expect to pay by card in their own currency. Campaign pages for individual projects, such as the festival, would give each appeal its own target.
A transparency hub behind the headline numbers
The figures of 1,000 families and 50 initiatives currently stand alone. Annual reports and per-project spending, linked from those numbers, would turn claims into evidence. The documents the foundation already publishes are a strong base for such a section.
Structured data for search and AI assistants
The site uses the default WebPage and WebSite markup from its SEO plugin. NGO markup with the EDRPOU code, address and links to its social profiles, Event markup for festivals and a donation action would help search engines and AI assistants describe the foundation accurately. A short facts page would give them quotable answers. See SEO services in Ottawa: technical and local SEO and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.
Speed and security basics
The HTTP version of the site answers directly without redirecting to HTTPS. The homepage HTML weighs 648 KB and loads 90 images, only one of them in WebP, with no lazy loading. A redirect, compressed images and deferred loading would make the first visit faster, especially on mobile networks.
Measuring both forms
Google Analytics 4 is already installed. Events on the help-request form and on any future donation form would show how many families ask for help and how many visitors start and finish a donation.
English content for donors abroad
The English version offers little guidance so far for giving in USD or EUR. A step-by-step page on giving from abroad would serve the diaspora, and social channels can point to it (SMM and social media management in Ottawa).
Related
Websites for organisations: Corporate website development. Search promotion: SEO services in Ottawa: technical and local SEO. Visibility in AI search: AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini. Social media: SMM and social media management in Ottawa.
Project lead: Marketing MIX. Client: IUCF «Children of War».