The brief
Zminymo Maibutnie (“Let's Change the Future”) is a public organisation. At the time of the project it organised events to help children in the city of Dnipro. The task was a news website styled around Dnipro city landscapes, published under the name I Love Dnipro.
The organisation is connected to the founder of Marketing MIX.
What we did
Design
The “I ♥ DNIPRO” header sits over a night photograph of a Dnipro bridge. The home page carries the organisation's articles and news, a notice that the site is still being finished and an invitation to leave an email address to receive fresh news. It also has a block with the organisation's details for charitable donations and a language switch.
Video on the home page
A background video of Dnipro on the home page.
Email collection and mailing
An email collection block, with a news mailing set up for subscribers.
SEO
A semantic core was compiled, and each news item was optimised for relevant queries.
Social media
Project groups were created on VK, Facebook and Google+.
The mockups date from 2015. The site at ilovednipro.com is no longer online; web archive captures from early 2016 show it under the name I Love Dnipro, with the organisation's details and the notice that the site is still being finished.
Client testimonial
For a community project we needed a news website with a simple and at the same time attractive design. Marketing Mix handled the task, on pleasant terms too. We really liked the video on the home page, and the email collection block was well done.
— Olena Dovhan
Related
For organisation websites: Corporate website development. For search promotion: SEO promotion and technical SEO services. For social media: Social media that drives revenue.
Project lead: Marketing MIX. Client: Zminymo Maibutnie public organisation. Year: 2015.