The brief
Offshora is a brand of the business group Marketing MIX belongs to, so this case describes work inside our own group. The site sells offshore and foreign company formation: choosing a jurisdiction, registering the company, buying a ready-made or older company, preparing for a bank account, a registered address and the yearly upkeep afterwards. Its readers are owners of IT agencies, SaaS and e-commerce businesses, traders, holding owners and consultants who need a company abroad for a specific job.
The domain has carried the brand since at least 2018. In September 2026 the site ran on an old MODX installation, and its first problem was simple: requests did not arrive. This case covers our work from that point.
What we built
Requests that arrive (September 2026)
On 28 September 2026 we checked every form. The contact form used a syntax that this version of the CMS did not run, and the form in the footer had no destination at all, so every request was lost. We wrote a small request handler with a spam check, delivery through an authenticated mailbox and a log of every request, put it behind all forms, and added a lead event to analytics. Search Console and Bing Webmaster Tools were verified the same day.
A rebuild without a CMS (October 2026)
On 22 October 2026 we opened a new repository for the site and rebuilt it as plain HTML, CSS and a small amount of JavaScript, with the request and partner forms on their own endpoints. The rules for the rebuild were written down first: keep the historical addresses that carried search history, redirect only true duplicates, and publish no invented prices, reviews, banking guarantees or company identities. On 23 October the domain moved to the new build. Russian stays at the root address, with Ukrainian under /uk/ and English under /en/, each language with its own sitemap of 81 pages.
Every page opens with its own illustration in one consistent style, a scale model of a place tied to the topic, such as a harbour with a container ship. Analytics tags load on the visitor's first interaction or a few seconds after the page loads, and the spam check loads only when a form comes near the screen, so the first view stays light on phones.
Content for buyers and for AI answers
The menu is built around the questions a buyer has. Jurisdictions are grouped into classic offshore zones, Europe and the UK, and Asia, the UAE and the USA, with comparison pages such as BVI or Belize and UK LTD or US LLC. Solutions are written per type of business. A knowledge base covers choosing a jurisdiction, CFC rules, beneficial owners, economic substance, the tax residence of a company and KYC documents. The home page answers common questions in a FAQ marked up as FAQPage, and articles are checked against their sources before publication.
Where it stands today
On 8 November 2026 offshora.com opens in Russian with "Registration of offshore and foreign companies" and switches to Ukrainian and English. The home page shows the four steps from task to working company, six services, the popular zones and a request form that asks for the activity, the country and the owners' tax residence. Contact runs through e-mail, WhatsApp and Telegram. The sitemap index lists 243 pages in three languages, and the footer links to the partner programme and to open vacancies.
Related
The rebuild: website rescue and migration. Search: SEO promotion. AI answers: LLM SEO and GEO. Related group brands: INNOVA Consulting Group and Crystal Tax.
Project lead: Marketing MIX. Group brand: Offshora. Year: 2026.