The brief

INNOVA Consulting Group is the business group Marketing MIX belongs to, and innovacg.com is its international site, so this case describes work inside our own group. The group has worked in international business since 2012. Its buyers are owners taking a company abroad, operators of a cross-border business, funds and holdings that structure capital, and teams moving people to another country.

A buyer of this kind usually arrives with one concrete task: a fintech in the UAE with a corporate account, a Delaware company for a non-resident, a holding across Singapore, the BVI and the UK. The task touches the company, the bank, tax, compliance and sometimes a licence or a visa at once. The site had to let that buyer find the country and the scenario, see what the work includes, and reach the accountable partner, Maksym Stepanenko, in writing.

The domain has existed for many years. On 25 May 2026 we started a new site on it from an empty repository, and this case describes that build.

What we built

One application in four languages

The site is a Next.js application. Russian is served at the root address, English, French and Spanish under their own prefixes, and every page points to its versions in the other languages. On 8 November 2026 the sitemap listed 3,172 addresses: 781 in English, 752 in Spanish, 747 in French, and the Russian pages at the root. A plain-language llms.txt file at the root tells AI assistants which address serves which language.

Countries, services and scenarios

Six jurisdictions carry full hubs: Canada, the UAE, the UK, the USA, Estonia and Singapore, each with close to a hundred pages per language for company types, banking, tax, licences and use cases. A coverage map lists 54 countries split into onshore, midshore and offshore. Eight service lines sit on their own pages: company formation, banking and treasury, tax and accounting, compliance and AML, licensing, immigration, restructuring and liquidation, and AI automation. Ready packages bundle the frequent scenarios, and the price is fixed in writing once the task is scoped.

Audience pages combine a type of business with a jurisdiction, for example an AI company in Delaware or in Singapore; the English version has 51 of them. On the home page a small assistant takes a sentence like "set up a fintech in the UAE" and routes the visitor to the right section.

Guides, schemes and AI answers

The resources section holds a jurisdiction comparator, tax models, a licence matrix, cost calculators, a regulatory timeline and long guides. Through September to November 2026 we ran search and AI-answer passes: titles and headings per hub, answer blocks on the questions buyers ask assistants, and a full llms file. In early November 55 key pages each received their own scheme, 1600 by 900 pixels, drawn from the steps and structure written on that page, so the picture shown in search matches the text.

Where it stands today

On 8 November 2026 innovacg.com opens in Russian, with a switch to English, French and Spanish. The menu reads Global, Services, Industries, Use cases, Resources, About and Pricing. The footer names two legal entities: INNOVA CG LTD in England and Wales as the site operator, and INNOVA CONSULT LTD. in Canada as the contract party for Canadian clients. Contact runs through e-mail, WhatsApp and Telegram, and the footer carries the "Development and promotion" credit of Marketing MIX.

Related

The site: corporate websites. Search: SEO promotion. AI answers: LLM SEO and GEO. The sector: professional services. Other group brands: Crystal Tax and Offshora.

Project lead: Marketing MIX. Group company: INNOVA Consulting Group. Year: 2026.