The brief

Maksym Stepanenko, the founder of Marketing MIX, works on many things at once: the agency, legal and tax services, a festival, software products and several YouTube channels. People he met at an event or in a call asked the same question: what exactly do you do? The answer took a long message with a dozen links.

The brief was one address to send instead of that message. A visitor should see in a minute who he is, which projects he runs, how each one started and how to reach him for a specific task. Every statement on the site had to come from a checked fact, and the site had to be easy to keep current as projects change.

What we built

One file of facts, one generator

The site is static, with no framework. A Python generator reads a single file of facts and builds every page from it, in Russian and in English. Adding a project or changing a date means editing that file and running the build once. The footer says so in plain words: the site is assembled by a generator from one file of facts.

The design direction is called PROYAVKA, the Russian word for developing a photograph. It works as a darkroom: each project sits on a plate with its year, and a monospaced face carries dates and figures.

Twenty projects and a timeline

The home page moves from the person to the work. First a short block on who he is and the two companies he runs, INNOVA CONSULT LTD. in Ottawa and Marketing MIX. Then three kinds of request he takes: a legal matter in Ukraine; a company abroad, taxes and bookkeeping; websites, promotion and visibility in AI search. After that comes the main section, "Twenty projects and how each one began". Each project has its own page with how it started and where it stands, from UAFest and OH! Catering to crystal.tax and legal.ua. A timeline page puts all the starts and milestones in order.

The home page also presents his four YouTube channels: the main MAKSYM STEPANENKO channel, running since 2023, plus Max Tax, Max Relax and Max Hacks.

Pages for media, organisers and investors

A speaker page is written for journalists and event organisers: areas of expertise, talk topics, judging and mentoring, and how to ask for an interview or a talk. On the English side, a founder brief at /en/founder/ is written for investors and funds, with a request form that sends the request straight to him.

Checked before every release

A check script runs over the built site before each release. It reviews title and description length and uniqueness, a single H1 per page, canonical links, hreflang pairs with x-default, structured data, the sitemap against the real pages and robots.txt. It also checks accessibility: page language, a skip link, form labels, reduced motion, visible focus and AA contrast for the colour pairs.

Where it stands today

On 8 November 2026 maxstepanenko.com opens in Russian, with the English mirror under /en/. The sitemap lists 49 addresses: the two home pages, two project indexes, two timelines, 40 project pages, the speaker page in both languages and the founder brief. The first version went live on 20 September 2026, and the site has been updated through November as projects moved. The footer links to Marketing MIX.

Related

The site: corporate websites. Search and AI answers: SEO and LLM SEO and GEO. Projects described on the portal: UAFest 2026 platform and OH! Catering. The video index of his channels: PAGEINDEX.

Project lead: Marketing MIX. Product: the personal site of our founder, Maksym Stepanenko. Year: 2026.