What was the situation before the work started?

KIDSUP is an early learning centre for children from birth to six years at 150 Katimavik Road in Kanata, west Ottawa, opened after about two years of preparation. Parents comparing early-learning options look at the programme, the age groups, the schedule, the price and the distance from home, and many shortlist centres through Google Maps and reviews. Marketing MIX was asked to design and develop the website and promote it in search.

What did Marketing MIX build?

The site on MODX and its SEO promotion. The menu follows what a parent asks: About with mission, values, team and history; Programs; Activities covering the halls, game rooms and music studio; a Parents section; and Contact. Four class cards on the homepage carry the time slot, the number of seats, the price and a booking button. The site runs in English at the root, French at /fr/ and Russian at /ru/, with hreflang tags and an x-default version, and the build included a catalogue section, animated elements, pop-up forms and adaptation for different devices.

How long did it take?

The sitemap dates the first pages, About, Team, History and the halls, to 29 November 2023, which places the build in November and December 2023, with later edits in 2024 and in June 2025.

KIDSUP — early learning centre in Kanata, Ottawa

The brief

KIDSUP – Early Learning Center works at 150 Katimavik Road, unit 101, in Kanata, in the west of Ottawa. Its website describes a safe, stimulating environment for children from birth to six years in a green part of Kanata. The centre lists its values as respect, an individual approach, safety, development in four areas (intellectual, physical, emotional and social) and collaboration with parents.

KIDSUP is a family project within the group behind Marketing MIX, so this case describes work for a related business.

The centre's history page traces the idea to a team in 2021, programme development and the hiring of educators and psychologists to 2022, and then a preparatory year of fitting out the premises and building a community through social media and meetings with parents. The centre opened after about two years of preparation.

Parents comparing early-learning options look at the type of programme, the age groups, the schedule, the price and the distance from home, and many shortlist centres through Google Maps and reviews. Marketing MIX was asked to design and develop the website and promote it in search.

What we did

Marketing MIX designed and developed the site on MODX and ran its SEO promotion; our original case page also names a catalogue section, animated elements, pop-up forms and adaptation for different devices. The sitemap dates the first pages (About, Team, History and the halls) to 29 November 2023, so the site was assembled around November and December 2023, with later edits in 2024 and in June 2025.

A structure that follows parents' questions

The menu is organised around what a parent wants to know: About (mission and values, team, history), Programs (early development, preparation for school, individual sessions, group classes and additional services), Activities (halls, game rooms and a music studio), Parents (tips from teachers and recommendations) and Contact.

Class cards on the homepage

Four class cards sit on the homepage: early development for ages 3 to 6, and preparation for school, individual sessions and group classes for ages 4 to 8. Each card shows the time slot, the number of seats, the price and a "Join Class" button.

Three languages

The site runs in English at the root, French at /fr/ and Russian at /ru/, with hreflang tags and an x-default version for search engines.

Where it stands today

June 2025: the Internet Archive capture of kidsup.ca shows the current site in three languages, the Katimavik Road address and the Marketing MIX credit. Earlier captures from December 2021 and January 2024 record only redirects.
June 2025: the head-of-centre profile now presents Natalia Stepanenko as head of the center; the testimonial below was signed by Anna Sergeeva as Head of the Center on our original case page.
14 September 2026: kidsup.ca is live over HTTPS, with HTTP redirecting to it. Every page carries the "Development and support" credit with the MMIX logo linking to mmix.ua. The contact page lists the address, a phone number, an e-mail address and the centre's Facebook page.

The centre's Google Business Profile, "KIDSUP - Early Learning Centre", is verified at 150 Katimavik Road. The same building houses Cookiddoo, a kids cooking school we launched together with its founder (Cookiddoo — kids cooking classes in Ottawa).

What we would add now

These recommendations are based on the live site on 14 September 2026. They go beyond the original project.

Clean up template leftovers

One team profile still shows a placeholder phone number, e-mail address and university from the site template, and the counters on the About page need checking against the centre's own history. The same long SEO text block, with the typo "Kanate", repeats under every page, and the meta description contains emoji and a broken character.

Structured data and social previews

The site has no structured data and no Open Graph tags. Local business markup for a preschool, with address, opening hours and programmes, plus FAQ markup that matches the Google Business Profile, would help Google and AI assistants answer questions about early learning centres in Kanata and the ages they take. See AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.

A trial-class request parents can finish

Today a parent has the contact form and the "Join Class" buttons. A short trial-class request by the child's age and preferred slot would make a first visit easier. The site has no analytics tag, so enquiries cannot be measured yet; analytics events on that form would show which pages and campaigns bring families in (PPC services in Ottawa: Google Ads and Meta ads agency).

Programme pages by age

Each programme deserves its own page with the age range, schedule, price, what a session looks like and who leads it, which also gives each programme a chance to rank. See Educational website development for schools.

Technical hygiene and reviews

robots.txt still carries directives written for Yandex, sitemap timestamps use a +08:00 time zone, and only one of 41 images is in WebP, with no lazy loading. The opening hours on the contact page should be confirmed. A routine of asking families for Google reviews would add to the four first-name parent quotes on the homepage and build the reputation parents check on the map (SEO services in Ottawa: technical and local SEO).

Testimonial

KIDSUP is a family project within our group, so this quote comes from inside the group.

Working with the MMIX studio contributed significantly to our centre's development. Their attention to detail, openness in communication and drive for the best result left a lasting impression on us. We are grateful for their work and dedication to our project and confidently recommend MMIX as a reliable partner for web development and SEO.

— Anna Sergeeva, Head of the Center

Websites for education: Educational website development for schools. Search promotion: SEO services in Ottawa: technical and local SEO. Visibility in AI search: AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini. Another project at 150 Katimavik Road: Cookiddoo — kids cooking classes in Ottawa.

Project lead: Marketing MIX. Group project: KIDSUP. Year: 2023–2026. The testimonial has been edited for readability from the original.

KIDSUP early learning centre, Kanata