Cookiddoo — kids cooking classes in Ottawa

The brief

Cookiddoo runs hands-on cooking and baking classes for children aged 4 to 15 at a working cooking studio in Kanata, Ottawa. The programme covers master classes, culinary courses, weekly workshops, a Junior Chef course, birthday parties, camps, off-site classes for schools and daycares, and catering.

This is a project the Marketing MIX team launched from scratch together with its founder, a young Ukrainian who moved to Canada. She was seventeen when it started. At the outset there was an idea for kids cooking classes, with no local customer base and no known brand. Work began in September 2024 with competitor research. The domain was registered in November, and the first public events, Christmas workshops, took place in December 2024. In July 2026 Cookiddoo appeared on CTV Ottawa's morning show.

What we did

Market research and positioning

Competitor research, a study of the Canadian market, audience analysis, positioning and the product line of programmes. On that basis, a promotion strategy with audience segments, ad hypotheses and scaling stages.

Website in four languages

cookiddoo.com in English, French, Russian and Ukrainian, built on MODX: programme pages, registration, parties and events, school programmes, a shop with gift certificates and a blog. The site is adapted for mobile, and its footer carries the Marketing MIX development and support credit.

Ad creatives

The founder already had photos and video from her classes. We edited that footage into a series of ad videos for Facebook and Instagram, built around the cooking process, the children at work and the atmosphere of the sessions.

Meta advertising and community promotion

Campaigns in Meta tested different audiences, ad formats and messages, and were optimised as statistics came in. In parallel, the project was promoted in local community groups.

SEO, analytics and AI search

Ongoing work on local search for Ottawa and Kanata: a section of Ottawa guides, a baking classes page, FAQ structured data, an llms.txt file for AI assistants and redirects from old URLs. Key events are tracked in Google Analytics 4.

For the website side: Corporate website development. For the strategy work: Marketing strategy that survives contact with the market. For Meta campaigns: Paid social and search ads. For local search and AI assistants: SEO promotion and technical SEO services and LLM SEO & AI-search visibility.

Project lead: Marketing MIX. Project: Cookiddoo, launched together with its founder. Year: 2024–2026.

Cookiddoo kids cooking school launch