The brief
INNOVA Consulting Group is the business group Marketing MIX belongs to, and innova.ua is its Ukrainian home, so this case describes work inside our own group. The group has supported businesses since 2012. Its companies cover the jobs a small or mid-sized company would otherwise buy from several unrelated firms: lawyers, auditors and accountants, marketing, recruitment, real estate, international structuring and blockchain consulting.
A visitor who types the group's name usually wants one of two things. Some need a specific service and should reach the right company in one click. Others check who stands behind a company they already work with, and look for the group's address, registry details and history. innova.ua has to serve both on a single short page.
What we built
A hub for the group's companies
innova.ua is a MODX site in three languages: Russian at the root address, Ukrainian under /ua/ and English under /en/, linked with hreflang. The home page is a set of tiles, one for each direction: legal services, audit, the marketing company, the recruitment agency, blockchain consulting, the real estate agency, international structuring and the group's video channel. Each tile has one action, "Go", which leads to that company's own site. Below the tiles sit About, News and Contacts.
The About block names every company and its domain, and gives the details a partner checks: the Ukrainian legal entity with its state register code and Kyiv address, and the Canadian corporation INNOVA CONSULT LTD. with its corporation number and D-U-N-S.
Structured data that matches the page
The home page describes the group to search engines in JSON-LD. The group is an Organization, and its companies appear as separate entities of the right type: Legal Solutions as a LegalService, Key Solutions as an AccountingService, GlobalStaff as an EmploymentAgency, Premium Estate as a RealEstateAgent, with MMIX, Crystal Tax and Blocons as organizations. Each entry carries the company's own address on the web, so a search engine can connect the group page with the sites it sends people to.
Requests that arrive
The site has one request form: a callback window. On 28 September 2026 we tested it and found that it answered "sent" while the server had no working mail program, so requests were being lost without a trace. The form now sends through an authenticated mailbox and writes each request to a log. On the same day the site received a consent banner wired to Google Consent Mode, a lead event marked as a key event in analytics, a sitemap and a Search Console domain property.
Where it stands today
On 8 November 2026 innova.ua opens in Russian with switches to English and Ukrainian. The page shows the eight directions, the About block, a news list with posts dated September and November 2026, and contacts: Kyiv address on Velyka Vasylkivska Street, working hours Monday to Friday 9:00 to 18:00, an e-mail address and messengers. The sitemap lists 144 addresses, most of them news. The footer reads "Development and support" next to the MMIX logo.
Related
The site: corporate websites. Search: SEO promotion. Group companies with their own cases: Legal Solutions, Key Solutions and GlobalStaff. The international site of the same group: innovacg.com.
Project lead: Marketing MIX. Group company: INNOVA Consulting Group. Years: 2019–2026.