The brief
Bankrut Legal Center is a law firm with a narrow specialisation: bankruptcy. The task was a functional website that attracts search traffic on bankruptcy questions in Kyiv and across Ukraine.
Bankrut and Marketing MIX belong to the same group of companies, Innova Consulting Group. This case is work done inside our own group.
What we did
Website
The mockups show a site under the name “Bankrut Legal Center” with a menu built around audiences: borrowers (individuals, sole proprietors and legal entities), creditors, and partners and colleagues, plus a price list. The home page sets out a four-step work strategy, client reviews and a feedback form. Service pages, such as bankruptcy of individuals, show the price and the term, and a separate page covers the firm's guarantees.
Semantic core and content
A semantic core on bankruptcy, with low-frequency queries collected in full. The site content was optimised to that core.
Blog and internal link weight
A Blog page for the firm's own content marketing. The link weight of all pages was redistributed to the home page.
Ongoing promotion
Off-page optimisation and contextual advertising on an ongoing basis.
The site still works at банкрут.укр. It keeps the audience menu, the work strategy block and the client reviews from the original build, and its footer carries the Marketing MIX credit. Today the site opens in Ukrainian by default.
Client testimonial
During its work, Marketing Mix has established itself as a reliable partner capable of solving complex and non-standard tasks. The specialists of this company have extensive experience in implementing tasks in the field of Internet marketing.
— Kravets Nikolay
Related
For law-firm websites: Law firm website development, bar-rules aware. For search promotion: SEO promotion and technical SEO services.
Project lead: Marketing MIX. Client: Bankrut Legal Center. Year: 2015–2016.