The brief
Maksym Stepanenko, the founder of Marketing MIX, has written a series of 31 practical guides. They answer working questions of a small business: how to get a DUNS number, how to register a business in Canada, which jurisdiction suits a small company, how to price a SaaS product, how to register a trademark. In 2026 the series was prepared for free release under the Innova Publishing imprint.
Free books on open platforms reach readers, but each platform shows one book at a time and keeps the reader there. The brief was a home for the whole series: one address where a reader sees all 31 titles, picks a shelf, reads a book in the browser or downloads it, and finds a team to help with the topic when the book is not enough.
What we built
A shelf of 31 books
The home page presents the series as a shelf. A filter splits it into five themes: documents and registration in the US (4 books), Canada (3), jurisdictions and relocation (11), startups and growth (8), and law and technology (5). On the shelf, the thickness of each spine shows the page count of that book. The whole series runs to 295 pages, and below the shelf every theme lists its books with numbers and page counts.
A page for every book
Each of the 31 books has its own page. At the top come the title, a short summary and three actions: download EPUB, download PDF, read online, with the file size next to each download. A details block gives the author, publisher, year, page count, language, format and licence. The full text follows on the same page, with a table of contents.
A block called "Help on the topic of the book" says plainly that the book describes the general procedure and links to the teams that can look at a reader's own case, crystal.tax and legal.ua, each with the service page that matches the book. A block called "Where else to read" links to the same book on open platforms: Internet Archive, itch.io and Open Library.
Markup and the build
The home page is described to search engines as a CollectionPage with an ItemList of all 31 books. Every book page carries Book and BookSeries markup and breadcrumbs. The site is static: a Python build script generates the library from the book data, covers and files, and a push to the main branch publishes it. The sitemap lists 32 addresses, the home page and 31 books. The footer states the licence: Creative Commons BY-NC-ND 4.0, free to share with credit to the author, without changes and without commercial use.
Where it stands today
The library went live on 8 November 2026 at guides.mmix.biz, in Russian. On that day all 31 book pages open with full text, EPUB and PDF, and the filter works across the five themes. The series is published at the same time on open book platforms, and each of those copies points back to the library. Any figures on readers and downloads will come later; the site is new.
Related
The site: educational websites. Search and AI answers: SEO and LLM SEO and GEO. The teams named in the books: crystal.tax and Legal Solutions. Another free book by the same author: Tvorez.
Project lead: Marketing MIX. Product: the Stepanenko Guides series, Innova Publishing. Year: 2026.