The brief
IXIA is a product of the business group Marketing MIX belongs to, so this case describes our own work. It is built for law firms, clinics, immigration consultants and other service businesses where one client is worth a lot and enquiries still get lost: a form nobody answers on Friday evening, a missed call after hours, a lead that the website, the inbox and the CRM each see only in part.
The site states the problem in one line: "Fix the leaks between your website and your sales team." The brief for the product was to answer each enquiry in seconds, keep a clock on every lead until a person takes it, and make the losses visible on one screen.
What we built
The intake platform
Work on the platform ran from June to September 2026. Every inbound lead gets an immediate first reply. An AI model classifies the type of matter and its urgency and writes the reply; without a model key the platform sends a prepared template, so it works from the first minute. Each lead then moves through a status pipeline (new, responded, captured, booked or lost) with SLA timers, routing rules and team alerts, and a follow-up sequence that stops at a set point. A live intake monitor shows the response rate, the average time to first response and the leak rate, meaning the leads that breached their SLA. A business connects its site with one embed snippet or one call to the REST API.
The same codebase runs as a hosted multi-tenant service with paid plans and as a self-hosted install for one business, switched by a single setting.
Guardrails for risky replies
A law firm cannot let software give advice on an asylum case. IXIA Guardrails, shown on its own page with a demo for a fictional firm, checks every drafted reply in five stages. Inbound rules look for prompt-injection markers and sensitive personal data in six languages. The firm's knowledge base is searched for the four most relevant entries. A draft is written in the client's language with citations to those entries. A safety classifier and a second model from a different family then check the draft in parallel, and fixed rules close the gate: every price or percentage must appear in the retrieved knowledge, phone numbers and links must be the firm's own, and a line saying the reply was written by AI is always added. Held drafts go to a review queue, and every decision is written to an audit chain where each record's SHA-256 hash covers the one before. The page reports its test on 40 hand-written enquiries and calls it a regression test.
The site in three languages
ixia.online was started in April 2026 as a static Next.js site with Tailwind, deployed on Cloudflare Pages. It sells an operator-led setup. The home page leads to a free Revenue Leak Map, an audit of about five minutes with no card and no sales call. Three services follow (AI Intake Desk, Lead Response Pipeline and a two-week Conversion Recovery Sprint), then four sector blocks (legal and tax, immigration and education, clinics, specialist local services), a three-step method and an FAQ. The site has English, French and Russian versions.
Where it stands today
On 8 November 2026 ixia.online is live in English, French and Russian with 80 addresses in its sitemap. The menu carries Services, Sectors, Blog, Leak Map, a free audit, a login and a free trial. guardrails.ixia.online runs the review-gate demo. The footer credits Marketing MIX.
Related
The site: corporate websites. AI systems for a business: AI agency in Ottawa. The sector: professional services. Another product of our group: CRMiUS.
Project lead: Marketing MIX. Product: IXIA, the lead intake platform of our business group. Year: 2026.