The brief
Fairy Chest sells author handmade jewellery: brooches, necklaces, bracelets, earrings and sets. The pieces are made by the brand's founder, Natali, who tells that story on the store's About the brand page. Natali came to Marketing MIX for an online store to sell her jewellery.
According to the Web Archive, the store at fairychest.art has been online since 2020.
What we did
Market analysis, prototypes and design
The project covered a market analysis, site prototypes and the store's design. The design is light with berry accents. The home page carries the "Author handmade jewellery" hero, category tiles, featured products, a blog and an SEO text block, and the About the brand page has its own layout.
Catalogue, product page and cart
We planned the product catalogue section, the product card and the cart.
Development and payments
Animated elements and pop-up forms were coded, the store was programmed, a payment system was connected, and the site was adapted to different devices and tested for functionality and usability. The store runs on MODX with miniShop2. Today it works in Russian, Ukrainian and English, with prices in hryvnias and a switch to US dollars and euros.
SEO at launch
We helped with SEO optimisation while the store launched. The live store still matches the design shown in this case.
Client testimonial
Working with Marketing MIX is convenient and pleasant. They know their way around marketing tools and CMS, find solutions for what clients have in mind, and are always ready to answer every question and suggest how best to do things. They built me an online store selling author handmade jewellery and helped with SEO optimisation during the launch. I'm happy with our cooperation. I recommend MMIX to everyone!
— Natali
Related
For online stores: Online store development. For market research: Market analysis for marketing decisions. For search: SEO promotion and technical SEO services.
Project lead: Marketing MIX. Client: Fairy Chest.