The brief
Academl is an online academy that teaches people to use AI in their daily work: writing, data, replies to customers, code and automation. It is a product of INNOVA CONSULT LTD., the Ottawa corporation of our business group, so this case is about our own product. Marketing MIX builds the platform and promotes it, and the footer of academl.com carries our "Development & promotion" credit.
The people it is written for are office staff, managers and small-business owners. Most of them already open ChatGPT or Claude a few times a week, most of them do not code, and few have a plan for getting from a first prompt to an automation that runs on its own. They need short lessons, a way to check what they learned, and a way to try before they pay. The brief followed from that: a catalog arranged by goal and level, practice in every lesson, a free start without a card, and a certificate that an employer can verify.
What we built
The learning platform
Work started on 14 May 2026. The platform is a Next.js 16 application with PostgreSQL through Prisma, sign-in with email or Google through Auth.js, and Stripe for subscriptions. The first version shipped with 7 tracks, 16 courses and 64 lessons. On 8 November 2026 the English home page lists 52 courses, 9 tracks, 30 prompt templates and 12 workflows.
A lesson has four layers. A video (YouTube, Vimeo or our own file) sits above the lesson text, with an outline, notes and bookmarks. A quiz checks each answer on the spot and explains it. A practice task follows, and an AI tutor answers questions about the lesson and grades the learner's answer. A dashboard keeps completed lessons, level, a weekly goal, a day streak and badges.
Certificates people can check
When a course is finished, the platform issues a certificate on its own. Each one has a public verification page that opens by code and an Add to LinkedIn button. For an adult learner this is often the point of the course, so the verification page is public and needs no sign-in.
A free way in
The first two lessons of every course are free, and so are the prompt library, the workflows and the tools catalog. Sign-up opens seven days of full access with no card. For people who do not know where to start, a 10-question test asks about real AI concepts, with no self-assessment, and suggests a track: AI from Scratch, AI Automation, AI for the Entrepreneur, Terminal Agent for Beginners and others. For companies there is a separate block: a personal coach, team training and a custom course on a topic the team needs.
Three languages and search
English and Russian carry the full catalog; the interface also runs in Ukrainian. The home page opens with a short answer to "What is Academl" and closes with an FAQ that names the company behind it, so search engines and AI assistants find a plain statement of what the product is and who runs it. The site has a blog, structured data on its pages and a developer page for its public API.
Where it stands today
On 8 November 2026 academl.com opens on its English version. The menu holds Courses, Pricing, Sign in and a switch to Russian. The home page shows a lesson window with a quiz and XP, the six starter courses, the skill test, the five learning features and the FAQ. The footer links Courses, Tracks, Pricing, Blog, About and Privacy. The sitemap lists 982 addresses: 484 in English, 487 in Russian and 11 in Ukrainian.
Related
The platform: educational websites. Search: SEO. Visibility in AI answers: LLM SEO and GEO. The sector: education. Our AI course platform for children: AI Kids Academy.
Project lead: Marketing MIX. Product: Academl, an online AI academy of our business group. Year: 2026.