The brief
RegServ is a legal company in Kyiv and a brand of the business group Marketing MIX belongs to, so this case describes work inside our own group. Its site, regserv.biz, is large: company registration of every form, changes to company records, licences, liquidation, non-profit organisations, foreign companies, certification and online consultations, in Ukrainian, Russian and English. It runs on MODX and has been online since at least 2014. This case covers only our documented work of autumn 2026.
By September 2026 the site had grown for a decade without pruning. It still sold services the company had stopped offering, the Russian and English versions were missing from the sitemap, and the mobile version loaded slowly. The owner set the priority plainly: bring back and grow search positions and clicks, make the mobile site fast, and tidy the design lightly on the side.
What we built
An audit and a cleanup
On 29 September 2026 the site went through an audit in nine directions: request paths and measurement, technical crawl, speed, search, AI answers, conversion, design, the service catalogue and competitors. The owner then marked which services the company no longer offers. The same day more than two hundred of those pages were withdrawn in two batches, each with a permanent redirect so that no address returns an error. The Russian and English sitemaps were published and submitted the same week. Prices and turnaround promises came out of the texts at the owner's request; amounts and terms set by law stayed.
A faster mobile site
Static files are now served directly by the web server with long cache lifetimes, the spam check on forms loads only when it is needed, and analytics and advertising tags wait for the visitor's first interaction. Critical styles are inlined so the first screen paints before the full stylesheet arrives.
Pages that answer the question
From 30 September we rewrote service pages in batches, each with a FAQ block, and later added answer paragraphs, numbered steps and tables to the pages that AI assistants quote. In October the site received pages on company formation in the Czech Republic, rewritten "why us" blocks across the service pages, a mobile contact bar, contact-click and lead events in analytics, and Service markup on service pages. Requests from the forms go straight into the group's CRM. In November we opened a video section with a watch page for each of the company's YouTube videos, and added a free guide block to selected service pages.
Where it stands today
On 8 November 2026 regserv.biz opens in Ukrainian at the root address, with Russian under /ru/ and English under /en/. A large menu lists registration, changes, starting a business, offshore companies, non-profits, liquidation and the other service groups, and the header lists city pages. The contact block reads "meetings by appointment only", and the footer reads "Yurydychna kompaniia Reyestratsiinyi Servis. 2012–2026" with the line "Development and promotion of websites — Marketing MIX". The three sitemaps list 422 Ukrainian, 429 Russian and 329 English addresses, and the home page carries LegalService markup.
Related
Law-firm websites: development of a website for a law firm. Search: SEO promotion. AI answers: LLM SEO and GEO. The same autumn recipe on another group site: Legal Solutions. Ready-made companies from the group: B-Market.
Project lead: Marketing MIX. Group brand: RegServ. Year: 2026.