The brief
Regina Lepert is a designer in Ottawa who works under the name Regina Lepert Art and calls herself an Aesthetic System Designer. She sews made-to-measure clothing, makes jewellery from pearl and stone, and in 2026 showed her collection Seasons of Her over three evenings in and around Ottawa. Before this project her work lived in social media posts and show videos. A woman who saw one dress at a show had nowhere to see the whole collection, ask about a single piece or book a fitting.
The brief was one site for all of it: the shows, the collection, her PearlSystem method, the older couture work and her writing, with a short path from any photograph to a question about that piece. One rule held for the copy: every factual statement on the site goes back to a checked dossier on her work.
What we built
A site organised around the pieces
The site runs on Next.js. The menu has seven entries: Shop, Shows, Jewellery, Kits, Blog, Regina and Book a fitting. The shop holds 79 pieces in groups: the 2026 clothing, PearlSystem and jewellery, sewing kits, and the couture archive with wedding and evening wear, leather and fur, coats and jackets, tops, stage costumes, bags and accessories. Each piece has its own card with every frame of it and a button that opens a question to Regina. Where she has published a price, the card shows it. The other cards say "price on request".
Photographs from her social accounts appear on the site as the work itself. The accounts are linked once, as icons in the header and footer.
Shows and the collection
Each of the three 2026 evenings has its own page with date, venue and Event markup for search engines. Seasons of Her opened on 14 June 2026 at Total Rhythm Dance Studio in Carleton Place. The Red & Black Party on 11 July 2026 was an evening of live draping with PearlSystem. Seasons of Her: Resonance on 22 August 2026 took place at the Carp Observatory, inside a decommissioned radio-telescope dome. Under every show the pieces worn that night link to their shop cards.
The collection page follows Seasons of Her through seven chapters, from spring to fall, plus an Eco capsule. Each look has its own short film that plays when the visitor points at it.
PearlSystem, the archive and the kits
A separate page explains PearlSystem, her method: two long strands and one short, worn as a necklace, a strap, a belt or a bracelet, and a dress built on a person in two or three minutes from one length of fabric. The archive tells the story of her atelier since 2000, before Canada, and puts the older pieces into the shop. The Fairy Worlds page presents her sewing kits for children: materials, tools and instructions in one box. The blog has 27 posts, including her Notes on Beauty series.
Languages and themes
English is at the root of the domain, French under /fr and Russian under /ru. The site has a light and a dark theme with a switch in the menu, and the dark one is called the evening version. The sitemap lists 126 English addresses.
Where it stands today
On 8 November 2026 reginalepert.com opens in English, French and Russian. The home page leads with the latest evening, Resonance, then the three shows, the seven chapters, PearlSystem, the jewellery, the archive, the kits and the three newest blog posts. A press page carries a press kit and a separate form for media requests, and a partnerships page lists her collaborations. The contact page takes requests for fittings, orders, custom pieces and collaborations. The footer credits Marketing MIX for development and promotion.
Related
The site: corporate websites and small business website design. Search: SEO. A model who walked the Seasons of Her runway: Anastasiia Stepanenko portfolio.
Project lead: Marketing MIX. Client: Regina Lepert Art, Ottawa. Year: 2026.