The brief

LexRoota is a brand of INNOVA CONSULT LTD., the Ottawa company of the business group Marketing MIX belongs to, so this case describes work inside our own group. It is an Ottawa desk for people in Canada who have a matter in Ukraine: a power of attorney for a relative, an apartment to sell, an inheritance to accept within six months, a company to change or close, or a Canadian bank asking where the money came from.

These readers rarely know the legal name of their problem, and the site says so on the home page: naming the legal category is LexRoota's part of the work. Each matter is split between two countries, and the order of steps decides whether the recipient in Ukraine accepts the papers. The site had to turn "I need to sell my apartment in Ukraine from Canada" into a clear route: what is signed in Canada, what happens in Ukraine, who checks what, and when the file is actually finished.

What we built

A library of routes

The site is a Next.js application with a fixed three-level structure. Services, Cases and Guides each go from section to category to a single page, and News stands beside them. The library holds 126 leaf routes: 48 services, 35 cases and 43 guides. Services describe what LexRoota coordinates, Cases start from what is actually happening to the reader, and Guides explain the rules.

The pages follow a publication rule. A change-sensitive page is opened to search only after it has been checked against current sources; until then it stays available as an overview and closed to indexing. On 8 November 2026 the home page counts 82 reviewed pages and 44 overviews, and a newsroom with 32 publications keeps dated commentary apart from evergreen guides.

Tools that work on the page

Each route carries working tools along with the text. A Case Router asks five practical questions, including where the file stands now, and returns a starting set of a service, a case and a guide. A file status list lets the reader mark each document as ready, needed, not applicable or unknown; it is kept in the browser only, with no account and no upload. A proof map shows, for high-stakes matters, what must be true, what proves it and which mismatch is likely to stop a bank, a notary or a registry. A route brief can be copied, printed or shared, so the reader can send the route to a notary or a relative in one piece.

Brand, languages and data

The brand is a carmine maple leaf with a sprig of rue inside, with a serif wordmark and a warm editorial layout built on route and timeline motifs. The site serves Canadian English at the root and Ukrainian under /ua/, and the sitemap lists 227 addresses across both. The home page carries FAQPage and Organization markup, and the FAQ answers the first questions plainly: what it costs, how long it takes, whether LexRoota is a law firm, and what to send first.

Where it stands today

On 8 November 2026 lexroota.com opens with "Ukrainian paperwork for people in Canada. Signed here, accepted there." The menu reads Services, Cases, Guides, About, News, a switch to Ukrainian, and "Start a Case". The contact block gives an e-mail address, an Ottawa phone number and WhatsApp. The footer reads "© 2026 LexRoota · INNOVA CONSULT LTD." with a note that regulated legal, notarial, tax and banking work is done by authorized providers, and carries the "Development & promotion" credit of Marketing MIX.

Related

Law-firm websites: development of a website for a law firm. Search: SEO promotion. AI answers: LLM SEO and GEO. Another brand of the same Ottawa company: itopsi. The group's law firm in Kyiv: Legal Solutions.

Project lead: Marketing MIX. Group brand: LexRoota, INNOVA CONSULT LTD. Year: 2026.