The brief
INNOVA CONSULT LTD. is the Canadian company of the business group Marketing MIX belongs to, so this case describes work inside our own group. It is a federal corporation in Ottawa that builds software and puts AI to work for Canadian companies. Its readers are business owners with a process they want automated, technical leaders looking for a contractor, research partners, and the people who review applications for Canadian innovation funding.
All of them ask the same first question: has this company built anything that people actually use. The site had to answer it with real products in the first screens, explain how a project is scoped and funded, and leave one simple way to start a conversation.
What we built
A static site that loads fast
innovaconsult.ca is an Astro site served as static pages from Cloudflare Pages. The first version went up on 6 April 2026 as a short Canadian landing page. On 7 October 2026 the site moved to its canonical address on www, with the bare domain redirecting there, and the full site was rebuilt in October. English is the main language, and the main pages have French versions under /fr linked with hreflang. On 8 November 2026 the sitemap listed 47 addresses.
Products first
The home page leads with work in public use. The "In use" section shows three live products with a screenshot each: the festival platform UAFest, which ran the 13 September 2026 festival in Carleton Place; FoundWall, a Canadian network for reporting lost, stolen and found things; and Porch Print Shop, a puzzle game on the App Store. Every screenshot is a readable crop of the real interface, placed in front of the world the product serves, such as the festival stage. A short line lists the projects still in the lab: AICRMIUS, FINMOZG and OpenField.
Each project has its own page with a status, so a reader can tell a live product from a prototype at a glance.
A demo and a method
Workflow OS, the company's own tool, maps how a company works and shows which processes are worth automating first. The site links to a live demo built around a fictional 30-person firm, so a visitor can try the tool without a call. A section on R&D planning shows how a project is written in the four parts a reviewer checks: the question, the baseline and target, the milestones, and how results are reported, failed experiments included. OpenField, a logbook for mixed farm-robot fleets, is the worked example.
Pages for funding programmes
In early November 2026 we added pages for the programmes Canadian companies search for when they plan software or AI work: RAII, NRC IRAP and CanExport SMEs. The Insights section carries articles such as SR&ED for software development and how to choose between an assistant and an agent. A public-sector page collects the vendor record public buyers check. The footer shows the federal corporation number with a link to verify it.
Where it stands today
On 8 November 2026 www.innovaconsult.ca opens with the line "Software and applied AI, built in Ottawa". The menu reads Projects, Services, Workflow OS, About, EN and FR, and Contact. The contact form says Maksym reads every message and answers himself, usually within two business days. The footer has a "Report a problem" link and carries the "Development & promotion" credit of Marketing MIX.
Related
The site: corporate websites. AI answers: LLM SEO and GEO. The sector: B2B SaaS. One of the products shown on the site: UAFest 2026. Another product of our group: CRMiUS.
Project lead: Marketing MIX. Group company: INNOVA CONSULT LTD., Ottawa. Year: 2026.



