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08Insights · Editorial

NOTES FROM THE STUDIO.

Working observations on AI visibility, international marketing, and performance.

Insights
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Filter by topicSEO (7)SOCIAL MEDIA MARKETING (6)CONTENT MARKETING (3)CONVERSION OPTIMIZATION (3)DIGITAL MARKETING (3)EMAIL MARKETING (3)PPC ADVERTISING (3)STRATEGY (3)CLEAR FILTER ✕
  1. 13SEO
    2026-04-14 · 14 min

    Local SEO for small business

    Local SEO for small business: optimize your Google Business Profile, build review volume, create local citations and apply on-page local signals.

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  2. 14SEO
    2026-04-10 · 15 min

    SEO technical audit 2026: the checklist

    SEO technical audit checklist: Core Web Vitals, crawlability, schema markup, canonical tags, hreflang, and the tools to diagnose and fix each issue.

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  3. 15WEB DESIGN
    2026-04-10 · 12 min

    Website design trends in 2026

    Website design trends in 2026: performance, trust signals, mobile-first design, AI personalization, and when a custom build beats a template.

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  4. 16SOCIAL MEDIA
    2026-04-09 · 15 min

    TikTok marketing for small business

    TikTok marketing for small business: setting up a Business account, the FYP algorithm, content by industry type, TikTok Ads and cross-platform reuse.

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  5. 17PPC ADVERTISING
    2026-04-06 · 14 min

    PPC advertising complete guide 2026

    PPC advertising in 2026: Google Ads structure, keyword strategy, Quality Score, bidding, Shopping, Performance Max, Meta Ads and attribution.

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  6. 18MARKETING AUTOMATION
    2026-04-02 · 13 min

    Marketing automation in 2026: tools that work

    Marketing automation guide: email sequences, CRM comparison, lead scoring, multi-channel workflows, AI personalization and stacks by business size.

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  7. 19EMAIL MARKETING
    2026-03-31 · 14 min

    Email marketing in 2026: the complete guide

    Email marketing in 2026: list building, segmentation, automation flows, deliverability, design, ESP selection and AI-assisted personalization.

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  8. 20REPUTATION MANAGEMENT
    2026-03-26 · 13 min

    Online reviews and reputation management

    Online reviews for small business: how to get more Google reviews, respond professionally to negative feedback and turn testimonials into assets.

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  9. 21MARKETING
    2026-03-24 · 17 min

    Lead generation for service businesses

    Lead generation for service businesses: channels ranked by ROI, lead magnet design, landing page anatomy, Google Business Profile and nurture email.

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  10. 22CONTENT MARKETING
    2026-03-20 · 13 min

    Content marketing strategy for 2026

    Content marketing strategy in the AI era: how to create content that builds authority, generates leads and stays relevant as AI reshapes discovery.

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  11. 23CONVERSION OPTIMIZATION
    2026-03-19 · 14 min

    Conversion rate optimization for small business

    Conversion rate optimization for small business: homepage clarity, social proof, contact forms, page speed, mobile-first design and simple A/B tests.

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  12. 24ANALYTICS
    2026-03-18 · 14 min

    Marketing analytics in 2026

    Marketing analytics guide: GA4, UTM parameters, multi-touch attribution, the dark funnel, marketing mix modelling and a CEO-level dashboard.

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