The brief
Zakon Lviv provides legal services to individuals, companies and sole proprietors in Lviv and other cities of western Ukraine, as one-off work or on a subscription basis. Its practice covers company registration, reorganisation and liquidation, licences and permits, certificates, emigration of Ukrainians and legalisation of foreigners in Ukraine, civil and commercial disputes, tax registrations, ready-made companies, registration of non-profits such as condominium associations, charities and religious communities, and customs brokerage. The firm belongs to Innova Consulting Group, which the site's structured data names as its parent organisation.
The original design carried the «Юрист Львів» (Lawyer Lviv) wordmark. The task was a simple, accessible website that would still be functional and pleasant to use for the firm's audience in the region.
What we did
Website design and build
A Ukrainian-language site with red and black embroidery ornament along the top and bottom, the «Юрист Львів» wordmark over zakon.lviv.ua, and a photo slider of Lviv. The home page opened with four questions for visitors (a professional consultation, starting a business, protecting their rights, getting rid of an unwanted business) next to a "Contact us now" box with phone numbers and buttons to order a consultation or a service. A map of Ukraine highlighted the western regions and listed the cities served: Lviv, Ivano-Frankivsk, Uzhhorod, Mukachevo, Lutsk, Chernivtsi, Ternopil, Khmelnytskyi and Rivne. Below came six advantages. The design also covered service pages with a price badge and document tables, a price list, a pop-up order form and a contacts page with a map.
The live site keeps this structure, with a news section added, and its footer still carries the "Development and support" credit linking to Marketing MIX.
SEO promotion
Once the site was ready, SEO promotion began. We collected low-, mid- and high-frequency search queries, split them across pages and optimised the content for them, wrote a unique snippet for each service, shifted link weight to the home page, and used external content marketing and links on quality thematic resources.
2026 search and AI-visibility rework
In August 2026 the site went through an SEO, GEO and usability rework. Google Analytics 4 data collection was restored by fixing the consent default. Meta descriptions were rewritten, the old name was replaced with Zakon Lviv on 39 pages, and outdated legal references were corrected. The site received LegalService, Service and FAQPage structured data, an llms.txt file for AI assistants and IndexNow submissions. FAQ blocks with FAQPage markup now sit on 102 Ukrainian, 102 Russian and 55 English service pages. Sixteen articles, eight in Ukrainian and eight in Russian, were published and linked to the related service pages. A floating request button and Telegram, Viber and WhatsApp contacts were added.
Related
For law-firm sites: Law firm website development, bar-rules aware. For SEO: SEO promotion and technical SEO services. For visibility in AI assistants: LLM SEO & AI-search visibility.
Project lead: Marketing MIX. Client: Zakon Lviv, Innova Consulting Group. Year: 2016–2026.