The brief
Nataliia Zheganska's Sovershenstvo training centre is a team that runs personal-growth trainings. In 2015 and 2016 its website presented the centre in Dnipro, then called Dnipropetrovsk, and by 2016 it also listed phone numbers in Kyiv. The 2016 version of the site listed personal-growth courses, corporate trainings such as team building and strategic planning, and personal coaching.
The task was a pleasant, modern design, quality content, a block for collecting email addresses, and contextual advertising once the site was ready.
The centre's website from that period is offline today, and the footer of the surviving mockup is dated 2015.
What we did
Design
The surviving mockup is a long page for a personal-growth training. It runs from a hero section through benefit icons, programme stages, a "100% benefit from the training" block, a section on who the training is for, the team, reviews and a call to action to the contacts. The palette is bright green with slate-violet sections and photographs of stacked stones, set around a flower-of-life logo mark.
Content and email sign-up
The page was filled with content. A sign-up strip with name and email fields sits in the middle of the page, and a second name-and-email form sits in the closing call to action above the contacts.
SEO and advertising
A front-end developer, a designer and an SEO specialist worked on the project. Basic on-page SEO was built in while the site was filled with content, and contextual advertising was connected at handover.
Related
For single-page sites: Landing page development that converts. For search promotion: SEO promotion and technical SEO services. For paid search: Paid social and search ads.
Project lead: Marketing MIX. Client: Sovershenstvo training centre. Year: 2015.