The brief

FoundWall is a public board for lost, stolen and found items in Canada. It is a product of Innova Consult Ltd., the Ottawa company of our business group, and Marketing MIX builds and promotes it. The footer of foundwall.com carries our credit.

The problem it starts from is familiar to anyone who has lost a bike. The theft ends up in a photo roll and a police report that nobody else can search, and a neighbour who sees the bike the next day has no way to know it was stolen. A public record solves that, but a careless one creates new risks: an exact address on a map, a serial number a thief can scrub, a phone number open to strangers. The brief was a board that makes a notice public and searchable while keeping everything that could hurt the owner private.

What we built

Four steps from loss to return

Work started on 15 August 2026. The flow has four steps. The owner posts a short notice in about two minutes. The notice becomes public and searchable, pinned to an area. A finder writes to the notice inside FoundWall. The owner confirms the item with the serial they kept private. The site says in so many words that FoundWall never accuses anyone; a match is a lead the owner weighs, and recovery goes through the police.

Privacy built into the data

Locations are coarsened twice, once in the browser and again on the server, to an area at least 1.5 km across, so no exact point is ever published. Full serials and microchip numbers are stored and never shown; an owner may publish the last few characters as a fragment. Messages stay inside the platform. Photos pass through a separate worker that cleans them before a public copy appears, and shared links carry cleaned preview images. The browser never writes to the database directly: every change goes through checked server commands under row-level security.

The board and the account

The public board searches by status (lost, stolen, found), by category (bicycle, pet, robot, drone, other property) and by province, across the whole country. An owner manages their notices in My stuff, adds or removes photos, marks an item recovered or takes the notice down. Around that sit messages, an in-app activity inbox, notification preferences, a Privacy Centre for data requests and a private moderation queue for reports.

Stack

The web app runs on Next.js. Data lives in Supabase in the Canadian region (ca-central-1), with row-level security on every table.

An honest roadmap page

Watching resale boards for stolen items is where the product is heading, and that feature is still in development. The site publishes the plan for it on a separate page: which boards, why each needs its own access review, and how a match would be scored. Every alert on that page is labelled as a design preview, and the FAQ repeats that no marketplace is scanned today.

Where it stands today

On 8 November 2026 foundwall.com is live in English for Canada. The menu holds How it works, Resale watch, Cyclists, Pet owners, Trust & safety, FAQ, Browse the board and Report an item. The footer links stories, news, guides, safety, support, privacy and account deletion and reads "© 2026 Innova Consult Ltd.". Posting, searching and messaging are free, and the product has no paid tier. The sitemap lists 30 addresses.

Related

The platform: corporate websites. Search: SEO. Another product of our group: Longvai.


Project lead: Marketing MIX. Product: FoundWall, a community platform of our business group. Year: 2026.