Mobile web application-guide for Ukrainian Fest Lanark County (Canada)

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Approach and process

  1. Conceptual sketch and info-architecture. Fixed key "on-site" scenarios, reduced clicks to 1–2 for any sections.

  2. UX prototype (mobile-first). Large typography, quick anchor sections, large touch targets.

  3. UI design. Light palette, accent icons for navigation ("Program", "Menu", "Map", etc.).

  4. Layout of a lightweight static app. Fast loading, no heavy dependencies.

  5. Content filling. Stage timing, vendor list, menu, kids' activities, partners, policies.

  6. Field testing. 3G/4G testing, various screen sizes, correctness of links and CTAs.

  7. Release and usage monitoring on the day of the festival.

(The process is structured in the spirit of your portfolio — from consultation/brief to SEO base and project handover.) Marketing MIX

What the client received

  • A single access point to all festival information from a smartphone.

  • Reduced workload for volunteers: fewer repetitive questions like "where is the stage / where to eat / when is the performance".

  • A transparent showcase of partners/sponsors and a simple donation funnel.

  • Reusability: content can be quickly adapted for next year.

Section content (how it was filled)

  • Date/location: 09/13/2025, Lanark County Fairgrounds (Carleton Place).

  • About the festival: cultural mission, city, connection with Kids of Ukraine.

  • Program: opening, ensembles, choir, workshops, final concert.

  • Food: varenyky, borsch, grilled sausages, cabbage rolls, pies, beverages, desserts.

  • Market: crafts, books, souvenirs.

  • For kids: workshop schedule, contests.

  • Sponsors: UCC, UBN Ottawa, UA CANADA Community Foundation, etc.

Donate / Subscription / Policies: quick CTAs and legal correctness. Ukrainian Cultural FestivalUKRAINIAN FEST LANARK COUNTY

Decor

Results (qualitative metrics)

Since the case study involves an offline event, it is reasonable to capture quality KPIs:

  • The proportion of visitors who found the desired section ≤ 2 clicks (UX goal).

  • Fraction of mobile sessions that completed browsing «Programs» and «Maps».

  • CTR of «Donate» buttons and conversions to GoFundMe.

  • Number of subscriptions/applications from the form.

  • Time to first content (LCP) on 4G on the day of the festival.

(Actual numbers can easily be added after the event as «plaques»)

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Decor

Solution from Marketing MIX

We developed a mobile-first guide-web-app (mobile-first) at uafest.mmix.ca, optimized for smartphone visits on the day of the event. The focus is on simple scenarios: "Program → Map → Food → Kids → Sponsors → Donate". The application is hosted on the client's subdomain and is ready to be reused for future festivals/events. Ukrainian Cultural Festival

Solution from Marketing MIX