The brief
GCM (Global Creative Masters) is a network of teachers who lead their specialisations in the beauty industry. The project brings together an international system for confirming and rating the qualifications of beauty masters, the search and accreditation of teachers, mentors and trainers, and an online university with mentors from the industry. On its own site GCM described a six-level training system and an international GCM diploma.
The platform has two audiences, masters who teach and students who learn, and the site was planned around both.
What we did
Research and prototypes
Market analysis, followed by prototypes of the site's pages.
Design
Design of the site and of the personal accounts for Masters and for Students. The home page mockup opens with a dark header, the GCM pixel logo, a "Directions" menu and course search. The navigation leads to About, How it works, Become a teacher, Corporate training and Qualification confirmation. Under the headline "With GCM you can learn anything! For everyone. From professionals. With certification." come category tiles for hairdressing, make-up, cosmetology, microblading, permanent make-up, lash, brow and nail modelling, manicure and pedicure, then course cards, a carousel of instructors and a "Teach on GCM!" call to teachers.
Master and Student sections, lesson cards
Separate sections were designed for the Master and for the Student, along with a "Lesson card" that presents each lesson.
Build
Layout of animated elements and pop-up forms, programming, adaptation to different devices, quick navigation between pages, SEO optimisation of the site, and an admin panel for managing lessons. Functionality and usability were tested.
Support
The mockup footers carry the "Development and support Marketing MIX" mark. A web-archive copy of gcm.guru from December 2024, by then in Ukrainian, shows a "Development and support" credit with a link to the studio.
The gcm.guru domain has since lapsed. This page describes the project from the mockups, dated 2017 and 2019, and from archived copies of the site.
Client testimonial
We are grateful to MMIX Studios for providing assistance in developing the site according to our requirements.
— GCM
Related
For education platforms and online schools: Educational website development for schools. For beauty-industry websites: Beauty salon and spa website development.
Project lead: Marketing MIX. Client: Global Creative Masters (GCM). Year: 2017–2019.