From know-howto a courseand a community.
One path for a tradesperson, a coach, a doctor or a teacher: seven stretches from the first interviews to graduates who stay close to the expert. Each stretch shows what our team does, what the expert does and what comes out at the end.
About 12 weeks to the first sale
In our experience, 8–12 weeks usually pass from the first meeting to the start of sales: the stretches overlap, and the school and the marketing are built alongside the lessons. The timing depends on the size of the course, the recording schedule and how fast edits come back.
- 01Unpacking and the marketWeeks 1–3
- 02Programme and offerWeeks 2–4
- 03Lessons and materialsWeeks 3–9
- 04The school: site, platform, CRM, paymentsWeeks 4–10
- 05Warm-up and launchWeeks 8–12
- 06Cohort and supportWeeks 13–18
- 07Community and the next cohortsFrom week 19
Seven stretches of the path
01 · Weeks 1–3
Unpacking and the market
What comes outExpertise map and competitor table
Our team
- a series of interviews and transcripts
- 8–12 strong courses on the market taken apart module by module
- an expertise map: who the course is for and what result it gives
The expert
- 4–8 hours of conversation
- your cases, techniques and the mistakes students usually make
- photos and examples of real work
02 · Weeks 2–4
Programme and offer
What comes outApproved programme and plans
Our team
- modules, lessons, practice, tests and the student's final result
- a product ladder: free lesson, course, plans with support
- refund and guarantee terms
The expert
- edits to the programme
- a decision on the plans and what goes into each
- sign-off
03 · Weeks 3–9
Lessons and materials
What comes outLessons in the platform, the course can be taken end to end
Our team
- lesson scripts and texts written from the transcripts
- diagrams, images, tests, homework, checklists, a workbook
- video placed in the lessons, subtitles, translations
The expert
- recording the lessons from the scripts, editing on your own or with us
- photos and video from real jobs
- proofreading: "that's how I say it" or "fix this"
04 · Weeks 4–10
The school: site, platform, CRM, payments
What comes outA school on the expert's domain, every lead and payment visible in the CRM
Our team
- course site and student account in the languages you need
- tests, a certificate with a public check link, photo homework
- payments, emails, CRM, the expert's domain and mailbox
- a test payment with a refund before opening
The expert
- a payment account in your own business name
- a domain or subdomain, a mailbox for student replies
- legal name and business address for emails and terms of sale
05 · Weeks 8–12
Warm-up and launch
What comes outFirst leads and payments, a full cohort
Our team
- a free lesson and a lead magnet
- a webinar page with emails before and after it
- ads and analytics from click to payment
- a weekly report: leads, webinar, payments, cost per student
The expert
- a free live webinar every one or two weeks
- one detailed case from your own practice
- an ad budget and access to the ad account
- answers to people's questions
06 · Weeks 13–18
Cohort and support
What comes outGraduates, reviews, first student cases
Our team
- reminders and emails to students
- technical support of the platform
- collecting reviews, a report on where students drop off
The expert
- group calls
- reviewing homework and practical work
- answering students
07 · From week 19
Community and the next cohorts
What comes outRepeat sales, referrals, new cohorts
Our team
- a private graduate chat or group: platform, rules, invitations
- a referral programme and a reviews page
- course edits after each cohort, repeat cohorts, upgrades to a higher plan
The expert
- a monthly call with graduates
- answers on the craft and moderation together with an assistant
- the best graduates become helpers on the next cohort
The expert owns the knowledge and the voice. We build everything around it.
A methodologist, scriptwriter, designer, developer, ads specialist and analyst work to one plan. The expert's time goes to conversations, recording, webinars, students and decisions.
Where the path leads
- 01
A course on your own domain
Lessons, tests, a certificate and materials on a platform that takes payments. The course materials belong to the expert.
- 02
A student base in the CRM
Every lead, payment and homework in the student's card: where each person came from and where they are now.
- 03
A rhythm that repeats
A webinar every one or two weeks, emails and ads on schedule, and the next cohort fills again.
- 04
Student reviews and cases
Each cohort brings new stories for the site, the webinars and the ads.
- 05
A graduate community
People who recommend the course, come back for the next plan and help new students.
Three courses we have already built. You can open each and take the first lesson.
01 · Montreal, en/fr/ru
Mr. Gary Academy
A five-day on-site kitchen cabinet repaint system became a course: 8 modules, 24 lessons with photos, module tests and a final exam, photo homework, a certificate with a public check page, pricing and client scripts. We reviewed 30 competing courses for comparison.
Open: garyacademy.mmix.biz →
02 · Ukraine, uk/ru
Feedlab
“Instagram from zero to first money” for ages 16–25: 11 modules and 46 lessons with practice, a test after every module. The programme came out of a review of 19 strong courses; modules carry voiced videos and lesson images.
Open: feedlab.mmix.biz →
03 · Demo stand, uk/ru
Demo school “Verba”
A school for women in Ukraine and abroad: cohort programmes, live sessions, a free lesson, test checkout, the student's account and the school CRM. Names and prices are made up; this is how your school will look.
Open: demo-school.mmix.biz →
How much of the expert's time does it take?
Most of it goes into the start and the cohort. Unpacking takes 4–8 hours of conversation; then come recording lessons from ready scripts, a webinar every one or two weeks and work with students. The team handles the texts, site, emails, ads and CRM.
I already have recorded lessons. Where do we start?
With a review of what you have: what goes into the course, what to rewrite, what is missing. From there the path picks up at the school stretch: platform, payments, emails, warm-up and launch.
Who runs the community after the course?
The expert answers questions on the craft and holds calls with graduates. The team keeps the platform, rules, invitations, referral programme, review collection and reporting.
Can we take the path in parts?
Yes. You can start with unpacking and the programme, or with the school and launch only. A good start is the 30-minute strategy session: we go through your topic, the market and the format of your course.
Where your path starts
A two-minute brief: your topic, experience, who you help, and whether you already have students or recordings. We reply with a plan by stretch and week for your course.