The brief
The charitable foundation «Допоможи Україні. Донбасу», which spelled its name "Help Ukraine. Donbas" in English, described itself as an all-Ukrainian humanitarian organisation working permanently on the front-line territory of Donetsk region. Its homepage called it the only all-Ukrainian foundation with logistics hubs there. The foundation was created on the initiative of the NGO Star Revival («Зоряне відродження») and brought together philanthropists and volunteers.
The site set out the mission as meeting the needs of Ukrainian citizens and giving comprehensive help to people in need and to those affected by the aggression, including internally displaced people across Ukraine. It named three values: transparency, unity and dedication.
The About page showed a track record that started well before the full-scale war. Star Revival had worked for 14 years. With the EU and other donors it bought equipment for the State Rehabilitation and Diagnostic Center in Kostiantynivka in 2015 (UAH 565,330, with the EU and UNDP), renovated the assembly and sports halls of the Zoryanska school in 2016 (UAH 812,500, with the EU and the Government of Japan), and equipped the paramedic and midwife station in the village of Zorya in 2017–2018 (UAH 58,870, with UNDP).
A front-line aid fund depends on corporate and international partners. This one listed APK-Invest, KONTI, SIBELCO Group, NGO European Initiative, the Spanish-Ukrainian Chamber of Commerce, the Boris Kolesnikov Foundation, Oleg Vostrykh, People in Need, Gardens of Donbas, Perspektyva, Zlagoda, ARTEMA-9 and Nova Ukraine. Partners of this kind check that an organisation is registered, that its deliveries are documented and that its website belongs to it.
What we did
Marketing MIX developed the website at helpukrainedonbas.org on MODX and supported it afterwards: the footer read "Development and support" with the MMIX logo linking to mmix.ua. The earliest Internet Archive capture, dated 4 March 2023, already shows the finished site with this credit. The site ran in Ukrainian and English, with a UA/EN switcher in the header.
Projects organised by type of help
The Our projects section grouped the work into five categories: help for the population of Donetsk region; help for children and large families; help for hospitals; support for sports, cultural and educational projects; and other projects.
Implemented projects and news
A separate Implemented projects section sat next to the news. The items ranged from sweets for children with KONTI and support for the Illinivka community with World Central Kitchen to a partnership with Nova Ukraine, help delivered together with People in Need, food parcels from Germany, limb prosthetics for people injured in the war and medicines for the community.
About, team and documents
The About page carried the founding NGO's history and the partner list. A team block introduced the founder, Serhii Svyrydenko, and seven volunteers, with a Join the team form. The foundation's statute was published under Documents, and the footer linked to a public offer and a privacy policy.
Where it stands today
The Internet Archive captures of 4 March and 7 June 2023 show the complete Ukrainian and English site with a © 2023 footer and the Marketing MIX credit. In July 2024 the server still answered requests.
By 10 November 2025 the homepage only redirected to "/lander", a pattern typical of parked domains. The current .org registration was created on 25 September 2025 through GoDaddy and runs until 25 September 2026. It has no A record, so on 14 September 2026 the address serves nothing. A 2025 creation date means the original registration lapsed and the domain was registered again; we could not identify the new holder.
Search engines still show the site's old title, «Благодійна допомога мешканцям Донбасу - Благодійний фонд Допоможи Україні». We found no current website for the foundation and no registry record under its name.
What we would add now
The 2023 site documented the work well. Our 2026 recommendations start with the risk that ended the site and then make that material work harder.
Protect the domain
When a nonprofit domain lapses and someone else registers it, old links, press mentions and search results point to an address the foundation no longer controls. Auto-renewal, a registrar lock and expiry monitoring on the organisation's own account prevent this. See Corporate website development.
Put the partner list to work
The site named People in Need, Nova Ukraine and World Central Kitchen and carried no structured data or registry code. Organization data for the NGO, listing its partners, its area of work in Donetsk region and its registry code, would give search engines and AI assistants verifiable facts to cite. See AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini.
One hub for reports
Reports were split between News and Implemented projects, and some page addresses were duplicated with "kopiia-" (copy) prefixes. Clean URLs and a single reports hub with dates, partners and quantities would help donors and search engines alike. See SEO services in Ottawa: technical and local SEO.
Pages in partners' languages
The partners included a Spanish-Ukrainian Chamber of Commerce, and aid arrived as food parcels from Germany. Short landing pages in partners' languages, linked with hreflang, would speak to those audiences directly.
Testimonial
Marketing MIX is a partner we can rely on. The team worked with a high level of professionalism, building on our ideas and values to help us reach our goals. Their creative approach and attention to detail made our collaboration productive and enjoyable. We are proud of this partnership and recommend Marketing MIX as a reliable, high-quality marketing partner.
— Serhii Svyrydenko, founder of the foundation, volunteer
Related
Websites for foundations and companies: Corporate website development. Search and AI visibility: SEO services in Ottawa: technical and local SEO and AI SEO agency in Ottawa: LLM SEO for ChatGPT and Gemini. Other foundation sites from the same period: Trans Ukraine Charitable Foundation — humanitarian logistics, Lviv and Vidnova Ukrainy Charitable Foundation — social infrastructure projects.
Project lead: Marketing MIX. Client: Help Ukraine. Donbas Charitable Foundation. Year: 2023. The testimonial has been edited for readability from the original.